Senior Marketing Specialist

Senior Marketing Specialist

Our aim at Made Tech is to use human-centred technology to improve our society. We believe putting people at the heart of designing, building and delivering public services leads to better outcomes for everyone. We are seeking a proactive and versatile Senior Marketing Specialist to join our growing team. In this generalist role, you will play a crucial part in executing our marketing initiatives across content creation, event management, and brand building, working closely with and reporting directly to the Lead Marketing Manager. You will be instrumental in amplifying our company's voice and ensuring our message reaches our target audience effectively.

Key Responsibilities

As a Senior Marketing Specialist, you'll be involved in a wide range of activities, taking ownership of key projects and contributing significantly to our company's visibility and reputation. This is an excellent opportunity for a proactive individual who thrives in a dynamic environment, is eager to make a significant impact on our marketing efforts, and is ready to take on more responsibility in a collaborative setting.

Key Responsibilities

• Support the creation and development of high-quality, authoritative content, including in-depth case studies and insightful white papers, to significantly enhance the company's industry credibility.
• Support the end-to-end planning, coordination, and execution of industry-specific events, including logistics, promotional campaigns, attendee engagement, and post-event analysis.
• Take primary responsibility for managing and optimising the company website, ensuring it is always current and engaging
• Support brand awareness across social media channels and platforms.
• Monitor marketing performance metrics, analyse data, and provide detailed reports and actionable recommendations to the Marketing Manager.
• Conduct market research to identify emerging trends, competitive landscape, and new opportunities for marketing initiatives.
• Collaborate cross-functionally with Industry teams, Service Lines, Internal communications and other internal teams to ensure consistent messaging and integrated marketing efforts.
• Proactively identify opportunities for process improvements and efficiency gains within marketing operations.
• Support the Lead Marketing Manager in planning and special projects as required, demonstrating initiative and a readiness to take on challenges.

Skills, Knowledge & Expertise

The following skills will be assessed during the application process

• Proven experience in a marketing role with a strong track record of successful campaign execution.
• Demonstrable expertise in content creation, specifically writing, editing, and producing professional documents like case studies, blogs and white papers.
• Experience in event management, including planning, execution, promotion, and analysis of industry-specific events.
• Knowledge of digital marketing tools and platforms, including website content management systems (CMS) and social media management tools.
• Knowledge of Hubspot and Salesforce.
• Exceptional written and verbal communication skills with the ability to craft clear, concise, and persuasive content for diverse audiences.
• Highly organised with strong project management skills and the ability to manage multiple projects independently.
• Analytical mindset with proven ability to interpret data, measure campaign effectiveness, and make data-driven recommendations.
• Proactive, resourceful, and capable of working with minimal supervision while collaborating effectively within a small team.
• Strong problem-solving skills and a keen eye for detail.
• Up-to-date knowledge of current marketing trends and best practices.

At this point, we hope you're feeling excited about Made Tech and the job opportunity. Even if you don't feel that you meet every single requirement, we still encourage you to apply. Get in touch with our talent team if you'd like an informal chat about the role and your suitability before applying.

Job Benefits

Support in applying

If you need this job description in another format, or other support in applying, please email talent@madetech.com.

We believe we can use tech to make public services better. We also believe this can happen best when our own team represents the society that actually uses the services we work on. We're collectively continuing to grow a culture that is happy, healthy, safe and inspiring for people of all backgrounds and experiences, so we encourage people from underrepresented groups to apply for roles with us.

When you apply, we'll put you in touch with a member of our talent team who can help with any needs or adjustments we may need to make to help with your application. We've put together this blog as a resource to share more about reasonable adjustments and some examples of what this could include. We also welcome any feedback on how we can improve the experience for future candidates.

Life at Made Tech

We're committed to building a happy, inclusive and diverse workforce. You can get a sense of what it's like working here from our blog, where we talk about mental health, communities of practice and neurodiversity.

Like many organisations, we use Slack to foster a sense of community and connection. As well as special interest groups such as music, food and pets, we also have 10+ Slack channels dedicated to specific communities, allies, and identities as well as dedicated learning spaces called communities of practice (COPs). If you'd like to speak to someone from one of these groups about their experience as an employee, please do let a member of the Made Tech talent team know.

Benefits

We are always listening to our growing teams and evolving the benefits available to our people. As we scale, as do our benefits and we are scaling quickly. We've recently introduced a flexible benefit platform which includes a Smart Tech scheme, Cycle to work scheme, and an individual benefits allowance which you can invest in a Health care cash plan or Pension plan. We're also big on connection and have an optional social and wellbeing calendar of events for all employees to join should they choose to.

Here are some of our most popular benefits listed below:

• 30 days Holiday - we offer 30 days of paid annual leave plus bank holidays
• Flexible Working Hours - we are flexible with what hours you work
• Flexible Parental Leave - we offer flexible parental leave options
• Remote Working - we offer part time remote working for all our staff
• Paid counselling - we offer paid counselling as well as financial and legal advice

About Made Tech

Made Tech is on a mission to use technology to improve society - for everyone. We help organisations transform, deliver and manage world-class digital products and services. Today, you can see our services (and people!) in action, such as the design and build of the Homes for Ukraine service, delivered in 2 weeks. We're helping local authorities make it easier and quicker for people to log housing repairs online. By digitalising access to NHS services we're making it more accessible, such as children needing mental health support. All this great experience is enabling us to support new areas, like energy. We're helping to drive better environmental outcomes by improving network performance through real-time asset monitoring, which means less wasted energy. We were recently named as a finalist in the Raising the Bar for Workplace Transparency Award in the Shift People Awards. This is a recognition of our many great initiatives, such as our open-access employee handbook that we launched 5 years ago.