Marketing Manager Turkey - Frames 1

Marketing Manager Turkey - Frames 1

If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what's possible.

Your role

This role will report to Brand Marketing Manager Lenses and will be a key support to drive the lenses category and to implement the marketing strategies for the market. Moreover, the position will be business focused and hence will work closely with many key stakeholders from business/sales to supply chain/operations teams.

Main responsibilities:

Responsible of Essilor brands with the main objective to drive growth & value. Together with Brand Marketing Manager Lenses, executes the lens category & portfolio strategy and sets overall brand targets while working on positioning, distribution, and pricing strategy for the brands in her/his responsibility. Implements the local strategy and marketing plans for country following both Global/META guidelines while advocating and supporting market needs. Marketing strategy & plan includes mainly B2C or B2B trade marketing, activations, promotions, events, buying days/fairs & training. Media & website management will be a minimal part of the scope within the framework of the Turkish legislation related to medical devices. Responsible for the analysis & monitoring of lens brand performances to support the definition of the local strategy & action plan (incl. corrective actions in case of gaps). Responsible from pricing strategy and all related projects on pricing of the brands she/he manages. Makes monthly/yearly unit forecasts together with sales, finance, and supply chain teams. Prepares weekly/monthly performance reviews. Develops & implements the go-to market plan of new technology and product launches in the market. Together with the Brand Marketing Manager, s/he manages & proactively proposes solutions to develop and enhance the marketing processes. Prepares the marketing budget by lens brand (trade, media, training) aligned with company targets. During the year, s/he supervises and follows up the marketing budget allocated and monitors the successive updating and revision phases. Gives support and strategic guidance from a brand perspective to the commercial & medical reps team by giving and taking frequent feedback especially from the field teams. Regular competitor analysis. Dedicated to Lenses & Instruments Category. On Lenses, you will be focused mainly on the "red" network, Nikon, Kodak and local brands including cross network brands like Stellest and Transitions. Support the Brand Marketing Manager in Lens category vision and strategize action plans. Implement with your direct reports the marketing action plan. Be business centric and be able to work closely with the many stakeholders, with a focus on sales teams.

Main requirements:

University degree, Masters degree in Business Administration or Marketing is a plus. At least 5 years experience in marketing in FMCG, Dermo-cosmetics, Pharma or EyeCare sectors (ex:Contact Lens Business) Fluent English. Excellent interpersonal and communication skills. Analytical. Proficiency in MS office applications.

Languages: Turkish/English

Recruiting process

If you are selected, you will be contacted by the HR Department to guide you through the specific steps for your application.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.