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Demand Generation & Marketing (sustainable Programming) Intern

Develop and execute a marketing campaign to raise awareness of good vision in BoP regions
Singapore
Internship
2 weeks ago
Luxottica

Luxottica

Global leader in eyewear design, manufacturing, and retail, producing and distributing prescription frames, sunglasses, and optical brands worldwide.

Demand Generation & Marketing (Sustainable Programming) Intern

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Oliver Peoples, Vogue Eyewear, as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences such as Sunglass Hut and LensCrafters, and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world?

Join us in redefining the boundaries of what's possible!

JOB SCOPE AND MAIN RESPONSIBILITIES:

Good vision is a basic human right. Yet, uncorrected poor vision affects 1 in 3 people around the world. That's at least 2.5 billion people. 90% of them live in base-of-the-pyramid (BoP) regions with no access to and no awareness of vision care, preventing them from reaching their full potential. As the global leader in vision care, EssilorLuxottica lives by our mission to help eliminate uncorrected poor vision in a generation, creating rural optical points in BoP areas and bringing affordable products to BoP consumers. Your role will involve supporting the team to create awareness and engagement programs that educate BoP consumers on the importance of good vision, and encourage them to visit the rural optical points we have created to get their eyes checked. If you are keen to explore the eyewear industry, gain global marketing experience, and make a positive impact at the same time, you could be a great fit for this role.

AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:

Work with agencies to develop point-of-sale and other merchandising materials to support our rural optical partners in driving awareness, product visibility, and sales.

Support the end-to-end development and execution of marketing campaigns / projects (e.g. digital marketing and branding efforts) to increase the awareness of good vision and enhance brand perception

Assist country teams by providing marketing support for ad-hoc tasks as required.

Keep abreast of the latest developments in marketing, vision care and public health to further the brand's reach and engagement and achieve our marketing objectives

KEY REQUIREMENTS:

Currently pursuing a degree in Marketing, Communication, Advertising, Multimedia, or Business

Keen interest in learning about and working on rural consumer marketing and brand management

Creative and experimental ideator with ability to bring ideas to life and execute to fruition

Analytical and business-oriented, with strong project management skills

Positive attitude and proactive, with good organisation & communication skills

Proficient in MS Office tools (particularly Excel and PowerPoint) and basic design software such as Canva; experience with Adobe Photoshop is highly desirable.

Analytical ability and passion, business oriented and used to work with Microsoft Excel

Strong project management skills/ability to work on multiple topics concurrently under tight deadlines

Reliable, autonomous, precise, good organization & communication skills

Positive and proactive attitude

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Demand Generation & Marketing (sustainable Programming) Intern
Singapore
Marketing
About Luxottica
Global leader in eyewear design, manufacturing, and retail, producing and distributing prescription frames, sunglasses, and optical brands worldwide.