EMEA Marketing Group Leader - Nikon & Kodak

EMEA Marketing Group Leader - Nikon & Kodak

If you've worn a pair of glasses, we've already met. We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

As part of our growth strategy for the Mainstream portfolio and Partner Brands (notably Nikon Lenswear and Kodak), we are looking for an experienced Marketing Manager to lead strategy and business development across the EMEA region.

Nikon Lenswear: With over 100 years of heritage, Nikon is well known for its masterful Japanese craftsmanship and advanced innovative technology in high-precision optics. The brand has a strong R&D ecosystem that supports all its business units including the ophthalmic division, Nikon Lenswear. Since 1946, Nikon Lenswear continues to hold its strong position as one of the most innovative ophthalmic brands and is home to many world's first innovations in spectacle lenses technologies. The brand is devoted to using its knowledge and understanding of sight to bring a unique life experience to each wearer of Nikon's spectacle lenses.

Kodak: Since January 1, 2024, EssilorLuxottica had permanently added Kodak, one of the world's most well-known and trusted brands, to its portfolio.

Mission:

Strategic development:

• Define and roll out the marketing roadmap for Nikon, Kodak, and the Mainstream offer across 7 key geographies (France, Italy, Iberia, North, DACH, East, META).
• Drive growth, profitability, and competitiveness of Partner Brands and Mainstream segments.
• Identify new business opportunities (private label, trade brands) in a complex, multi-network environment.
• Enhance synergies with other categories (instruments, frames, Transitions, digital solutions, medical approach).

Local execution & business performance:

• Support and challenge local teams to ensure best-in-class marketing plans and portfolio management.
• Work with Key Account Directors to strengthen positions in major accounts and tenders.
• Monitor business performance: sales tracking, market share, and corrective action plans.

More specifically on Nikon Lenswear:

• Develop and deploy the Nikon Lenswear value proposal.
• Manage innovation's introduction & coordinate launch plans (Emea Operations, Trainings, In-store material, Comm pack).
• Roll out the BtC campaigns & activations in relation with Global Marketing (Nikon and Kodak), Media and PR.
• Manage the Partnership program implementation and animation, creating content to nourish it across the region.
• In-store experience: Ensure the deployment of physical and digital solutions on the field.
• Increase our number of doors and/or our current customers' productivity by having Nikon Lenswear value proposal strong and competitive and by successfully leveraging our partnership programs with Ecps.
• Report to the JV our business performance but also the needs of the Region.
• Ensure the quality of local execution, in line with brand equity and business ambition.

More specifically on the Mainstream business:

• Lead product innovation to maintain a competitive portfolio.
• Ensure fast execution of strategic decisions with EMEA management and Key Account teams.

Other general R&R related to the role:

• Define value creation: pricing strategy, product positioning, margin.
• Key contact for Operations: forecasting, product definition, market roll-out etc...
• Support the countries to ensure efficient launches: training, communication material, elements for roadshows.
• Lead performance analysis: sales tracking, in market performance, and implementation of required corrective actions in collaboration with the Business Intelligence Team.

People Management: (Team based in HQ in Paris)

• 1 to 2 Brand Managers + 1 interim

Key stakeholders:

• EMEA Marketing Directors and brand managers
• Global Lens Marketing Teams & Global Category Lead
• Training Team
• Other categories (Instruments, Frames...)
• Others: R&D, Operations, supply chain

Candidate Profile:

• Minimum 6 years+ of B2B-2C marketing experience and business development
• Track record in brand management, product innovation and go-to-market execution
• Strong command of the marketing mix: pricing, product, communication, distribution.
• Keen to understand the technology behind the ophthalmic lenses
• Experience in managing and developing people directly but ability to operate into a matrix organization
• Additional assets: experience in retail, frames, or optical industry.