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Retention Marketing Manager - Remote Eligible
Develop and execute innovative Lifecycle Marketing programs to enhance customer retention.
Remote
Senior
$105,000 - 120,000 USD / year
1 month ago
Lovepop
A company that specializes in creating intricate and unique pop-up greeting cards.
2 Similar Jobs at Lovepop
✨ About The Role
- The Retention Marketing Manager will be responsible for the day-to-day operations of email, SMS, and direct mail lifecycle programs.
- They will create and manage strategies to achieve revenue and repeat purchase targets for Lovepop.com.
- The role involves executing all email, SMS, and direct mail campaigns, including content planning and implementation.
- The manager will optimize various user segments for onboarding, post-purchase, and winback programs across CRM channels.
- They will develop communication plans for new product launches and promotions tailored to both first and repeat purchases.
- The position requires active participation in tracking and optimizing retention KPIs, including repeat purchase rates and customer lifetime value.
- Collaboration with product, merchandising, customer experience, and operations teams is essential to enhance personalized experiences.
- The manager will also work with the Senior Director of Lifecycle & CRM to improve loyalty and referral programs.
⚡ Requirements
- The ideal candidate has over 5 years of experience in email marketing specifically for e-commerce companies.
- They should have a strong background in managing SMS and Direct Mail campaigns, demonstrating growth through effective campaign management.
- Proficiency in using top-tier CRM platforms, such as Iterable or Braze, is essential, with a preference for candidates familiar with Iterable.
- The candidate must possess exceptional data analysis skills, enabling them to extract actionable insights and influence cross-functional teams.
- Strong project management skills are necessary, with experience in managing production workflows across both internal and external teams.
- The successful candidate will have a customer-first approach, ensuring that all lifecycle marketing tactics prioritize the consumer's needs.
Retention Marketing Manager - Remote Eligible
Remote
$105,000 - 120,000 USD / year
Marketing
About Lovepop
A company that specializes in creating intricate and unique pop-up greeting cards.