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Performance Marketing Executive - Content (kannada)
Own end-to-end performance marketing campaigns for Lokal's Kannada content apps
Bengaluru, Karnataka, India
Junior
2 days ago
Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.
1 Similar Job at Lokal
Performance Marketing Professional
We are looking for a hands-on Performance Marketing professional to manage end-to-end digital marketing—from running ads and creating content ideas to tracking and optimizing performance. This is a high-ownership role where you will be responsible for results, not just execution. Training and guidance will be provided.
Key responsibilities include:
- Studying the audience, the market, and the competition for each app you work on, then writing ads that get people to download and make that first purchase.
- Deciding the angle, the hook, the format, and the script, and writing it yourself.
- Briefing designers and video editors on your concepts and following through until the output matches your intent.
- Shipping multiple creative variants per campaign (80-100 per week) with fast cycles, not one polished ad a week.
- Running your own A/B tests, reading the results, and deciding what to try next.
- Tracking what's working in each market and making sure the creative feels native to that audience.
Performance Marketing Executive - Content (kannada)
Bengaluru, Karnataka, India
Marketing
About Lokal
Provides a hyperlocal community and classifieds app connecting users with local news, jobs, and services in regional Indian languages.