Customer Marketing Manager

Customer Marketing Manager

We are now looking to expand our marketing team by bringing on a dedicated Customer Marketing Manager to build loyalty and advocacy among our growing customer base.

Salary Range: £50,000-60,000 depending on experience Location: This role is based in central London. Our mandatory in-office days are Wednesdays & Fridays.

As a Customer Marketing Manager, you will be doing:

• Customer marketing plans: Shape and execute marketing plans across our customer base.
• Campaign management: Oversee campaign strategies, lead efforts, and manage projects from ideation to completion.
• Customer advocacy: Build customer advocacy through face-to-face meetings with our customers and collaborate with them to realize partnership and co-marketing opportunities.
• CRM: Own and optimize customer journeys across all lifecycle stages, from onboarding and adoption to renewal and advocacy.
• Content creation: Creating customer content in line with brand, copywriting, and design best practices.
• Execution: Ensure successful execution of campaigns across GTM teams, owned marketing channels, and customer touchpoints.
• Performance optimization: Lead the monitoring, testing, and optimization of campaign performance for maximum impact towards Log my Care's goals.
• Event marketing: Strategize and oversee events to build customer loyalty and advocacy, including owning and event managing our quarterly customer advisory board get-togethers.
• Refer-a-friend: Drive the adoption and engagement levels of our refer-a-friend program, overseeing marketing plans and ensuring proper execution.
• Team collaboration: Maintain strong relationships with GTM teams and wider stakeholders, ensuring effective processes are in place and followed.

This will be a great opportunity for you if you like:

• Mission-led company: Motivated to make a transformational impact in the lives of vulnerable people.
• Community-building: Growing the Log my Care community across the social care sector.
• Storytelling: Building narratives around partnerships and telling stories - spotting an opportunity for a great case study and co-marketing opportunity.
• Scale-up life: You're comfortable in a rapidly changing environment where the answer is not always clear, working with the resources at hand and delivering high-quality work.

Bonus points for having:

• 3+ years of experience in loyalty marketing, community-building, or partnerships marketing.
• A strong track record of success in B2B marketing, preferably within a SaaS or fast-paced tech environment.
• Skill with HubSpot and its suite of functionality: Marketing, Content Reporting, Sales, Automations, and Workflows.
• Excellent data literacy, comfortable working with RevOps and Product Marketing to identify and optimize performance of your programs and activities.
• Skill with production tools like Figma, Canva and HubSpot to design and distribute your own content.
• Strong task planning and management (e.g., using the likes of Monday.com, Coda).

The Interview Process:

1. Submit your Application
2. Exploratory call with Olivia (Senior People Manager) (25 mins)
3. Interview with Stu (Interim Head of Marketing) via Zoom (1 hour)
4. In-person task with Lizzie (Sales & Marketing Director), Chloe (Sr. Content Marketing Manager), Jo (Marketing Manager), Tom (Product Marketing Manager)
5. Final interview with Sam (Co-founder & CEO) to discuss what you might bring to the role and how you might embody our values at LmC (20 minutes).

D&I Statement

Log my Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment Notice

Note to recruitment agencies: Log my Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.