Digital Marketing Specialist
Live Nation Entertainment
Digital Marketing Specialist
Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
Timeline Management is seeking a Digital Marketing Specialist responsible for developing and executing influencer, brand, and digital marketing campaigns; managing client and partner relationships; driving content and creative strategies; overseeing analytics and reporting; and staying ahead of innovation and trends, while bringing proven experience in digital media, social platforms, and talent relations to ensure impactful results.
Campaign Strategy & Execution
Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns.
Build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing.
Collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results.
Manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
Client & Partner Relations
Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously.
Maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary.
Oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
Content & Creative Development
Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets.
Write engaging, on-brand copy for social media, websites, and campaign needs.
Oversee website, game, and app development for roster projects.
Lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility.
Analytics & Reporting
Establish clear KPIs and performance benchmarks for each campaign.
Monitor and analyze campaign performance through internal and third-party data tools.
Deliver actionable insights, reporting, and regular updates to internal and external stakeholders.
Conduct post-campaign analysis to evaluate effectiveness and recommend strategies for future success.
Innovation & Trends
Anticipate and act on new social channels, platform features, content formats, and cultural moments to keep campaigns ahead of the curve.
Source and identify digital trends and execute content ideas directly with clients.
What This Person Will Bring
5+ years of experience in digital marketing, social media, influencer/talent relations, or related fields.
Proven track record in building and executing successful digital and social campaigns.
Strong expertise in paid digital media, social platforms, CRM/email marketing, and analytics.
Excellent written and verbal communication skills with client-facing experience.
Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously.
Strong problem-solving skills with the ability to anticipate challenges and deliver creative solutions.
Mastery of major social platforms (Instagram, Facebook/Meta, TikTok, X, Snapchat, YouTube, YouTube Shorts, Discord, Twitch).
Demonstrated understanding of marketing KPIs, ROI, and performance measurement.
Comfortable working with high-profile talent and sensitive information with discretion.
Flexibility to work nights and weekends as needed to support live campaigns.
Benefits & Perks
Our motto is 'Taking Care of Our Own' through 4 pillars of benefits:
Health: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Yourself: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
Career: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Others: Volunteer time off, crowdfunding match
Equal Employment Opportunity
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate's education, training, and experience, as well as the position's work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee's salary history will not be used in compensation decisions.
The expected compensation for this position is: $88,000.00 USD - $110,000.00 USD Pay is based on a number of factors including market location, qualifications, skills, and experience.