Director, Data Analytics, Marketing & Customer Insights

Director Of Data Analytics, Marketing & Customer Insights

Little Sleepies is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We make days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you!

Location: Hybrid, with three days minimum out of our brand new, state of the art headquarters in Los Angeles, CA

Visa Sponsorship: This position is not eligible for Visa sponsorship.

The Role: We are seeking an experienced, strategic, and highly analytical Director of Data Analytics, Marketing & Customer Insights to lead our analytics function, with a strong focus on testing, optimization, and actionable insights. Reporting to the CFO, this individual will partner closely with growth marketing, eCommerce, merchandising, and channel teams (including Amazon and Wholesale) to unlock scalable growth opportunities and drive data-backed decision-making across the business.

You will build a culture of experimentation, design testing roadmaps, and deliver insights that influence marketing investments, customer experience, merchandising strategy, and overall business performance.

What You'll Do:

• Focus on marketing performance, customer insights, and omni channel strategy.
• Design and implement a rigorous testing and optimization framework (A/B testing, multivariate testing, site and campaign optimization) to drive continuous improvement.
• Partner closely with Growth Marketing to optimize acquisition campaigns, channel mix, and budget allocation.
• Collaborate with eCommerce teams to improve conversion rates, site performance, and customer journeys.
• Provide merchandising teams with insights into product performance, pricing strategies, and assortment planning.
• Analyze marketplace and wholesale channel data (Amazon, retail partners) to optimize pricing, inventory allocation, and marketing support.
• Create attribution models and reporting frameworks to measure performance across all channels, informing investment decisions.
• Lead customer segmentation, cohort analysis, and predictive modeling to enhance personalization and retention strategies.
• Oversee the development and adoption of dashboards, KPIs, and reporting tools across teams.
• Serve as Analytics SME providing actionable insights to executives and cross-functional leaders, influencing business strategy.

What You'll Bring To The Team:

• Proven expertise in testing, optimization, and performance marketing analytics for DTC and omnichannel businesses.
• Experience analyzing and driving growth across marketplaces (Amazon) and wholesale/retail channels.
• Advanced knowledge of SQL, Google Analytics, and BI tools (Looker, Tableau, Power BI, etc.).
• Strong modeling and forecasting skills, including experience in attribution, predictive analytics, and segmentation.
• Excellent communication skills with a talent for simplifying complex data and presenting actionable recommendations.

What We're Excited To Offer You:

• Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories
• A supportive environment that fosters and encourages new ideas and innovation
• The opportunity to stock your drawers with Little Sleepies! Free pajamas & Play product when you join (and every year on your work anniversary!) and a generous employee discount all year long to keep you cozy

Benefits:

• Health, dental, and vision insurance
• Paid time off, vacation
• Sick days
• Paid holidays
• Short and long-term disability
• Life insurance
• 401(k)
• Employee Assistance Program
• Flexible Spending Accounts
• Home office stipend
• Internet stipend
• Company discount
• Team building activities
• Company-issued computer

Little Sleepies is an equal-opportunity employer, and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.