Honda General Sales Manager

Drive Performance. Lead a Winning Team. Join Priority Honda Roanoke as Our Next General Sales Manager

Priority Honda Roanoke is looking for a proven General Sales Manager to lead, inspire, and elevate our sales team to the next level. If you're a high-performing automotive leader who thrives on accountability, culture, and results—we want to talk to you.

As part of the Lithia & Driveway family, we offer the scale, tools, and growth opportunities of one of the largest automotive retailers in the nation—combined with a local, people-first dealership culture.

Why This Opportunity Stands Out:

• Be part of Lithia & Driveway—a Fortune 200 company and one of the fastest-growing automotive retailers in the U.S.
• Access to Driveway, our innovative digital retail platform transforming how customers buy vehicles
• Strong brand recognition with Priority Honda Roanoke
• Performance-driven culture with real advancement opportunities
• Competitive compensation with aggressive bonus structure

What You'll Do:

• Lead all aspects of the sales department, including new and pre-owned vehicle operations
• Drive performance through coaching, accountability, and daily structure
• Partner with F&I and Fixed Ops to maximize profitability and customer experience
• Analyze metrics, identify opportunities, and execute strategies for growth
• Recruit, train, and develop a high-performing sales team
• Ensure an exceptional customer experience aligned with company standards

What We're Looking For:

• Proven success as a GSM or high-performing Sales Manager in automotive retail
• Strong leadership, communication, and desking skills
• A track record of driving volume, gross, and CSI
• High level of accountability and team-first mindset
• Stability in your career—we're looking for long-term leadership

What We Offer:

We offer best in class industry benefits:

• Competitive pay
• Medical, Dental and Vision Plans
• Paid Holidays & PTO
• Short and Long-Term Disability
• Paid Life Insurance
• 401(k) Retirement Plan
• Employee Stock Purchase Plan
• Lithia Learning Center
• Vehicle Purchase Discounts
• Wellness Programs

If you're ready to take ownership of a high-volume store and make a lasting impact, this is your opportunity.

Priority Honda Roanoke is an equal opportunity employer and part of the Lithia & Driveway family.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.