Acquisition Marketing Manager, Bottom Of Funnel, Growth Marketing – Linkedin Marketing Solutions

Acquisition Marketing Manager, Bottom Of Funnel, Growth Marketing – LinkedIn Marketing Solutions

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

We're looking for a strategic, data-driven, and results-oriented Acquisition Marketing Manager to join our LinkedIn Ads Growth Marketing team. This team is focused on helping businesses understand and unlock the value of LinkedIn Ads. In this role, you'll lead bottom-of-funnel acquisition strategies across multiple marketing channels, with a focus on capturing high-intent demand and accelerating customer growth.

You'll work cross-functionally with content, operations, product, and R&D teams to build and optimize full-funnel campaigns that inspire businesses to advertise on LinkedIn.

Responsibilities:

• Develop and execute acquisition strategies to capture high-intent, bottom-of-funnel demand across marketing channels, including paid media, LinkedIn, email, and web.
• Define campaign strategy—including objectives, audience targeting, messaging, and channel mix—and implement campaigns in partnership with LinkedIn's Marketing Operations team.
• Maintain and optimize evergreen acquisition campaigns by enhancing high-performing assets and decommissioning underperformers.
• Analyze campaign performance, identify key drivers, and implement data-driven optimizations to improve conversion and ROI.
• Identify opportunities to accelerate new customer acquisition beyond traditional marketing channels, such as partnering with R&D to improve in-product prospect conversion.
• Determine how to leverage the web experience to better educate and convert incoming prospects, including landing page strategy and content optimization.

Basic Qualifications:

• BA/BS degree or equivalent practical experience.
• 5+ years of experience managing digital acquisition marketing programs across multiple channels (e.g., email, paid media, web).
• 3+ years of experience analyzing campaign performance, interpreting metrics, and making data-driven decisions.

Preferred Qualifications:

• Experience in the Ad Tech or B2B industry, with a strong understanding of digital advertising ecosystems and customer acquisition strategies.
• Demonstrated ability to connect marketing strategies to broader business objectives, with a track record of influencing cross-functional initiatives across Product, Sales, and Marketing.
• Ability to communicate effectively with executive stakeholders, including Marketing and Sales leadership.
• Proven success collaborating with cross-functional teams—including product, sales, and technical stakeholders—to deliver integrated, high-impact marketing solutions.
• Ability to manage multiple projects simultaneously in a fast-paced, evolving environment, with a comfort level navigating ambiguity and shifting priorities.
• Self-starter with a proactive mindset, strong sense of ownership, and demonstrated leadership in driving initiatives from concept to execution.

LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $100,000 to $156,000.

Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include an annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.