Job Title

We are looking for an experienced candidate to drive the overall in-app growth and experimentation system, turning data into scalable actions that improve user journey performance across the funnel (Impression → Order).

This role is responsible for defining the experimentation roadmap, identifying growth opportunities, and ensuring execution across UX, personalization, and CRM, in close collaboration with Product, Data, Engineering, and CRM teams.

What You'll Do:

Own funnel performance (Impression → Order) by identifying and resolving key drop-offs to accelerate in-app growth.
Optimize funnel KPIs (CTR, CVR, OTR, GMV) through targeted interventions to ensure sustainable user growth.
Architect and manage A/B testing across UX, personalization, and CRM to validate growth hypotheses.
Extract growth insights from deep-dive data analysis to fuel the experimentation roadmap.
Optimize CRM journeys (push, retargeting, segmentation).
Continuously identifying and testing new growth opportunities across all platforms.
Collaborate with Product, Data, Engineering, and CRM teams (Braze).

What You'll Need:

5+ years of experience in experimentation, growth, performance marketing, or personalization/recommendation systems.
Strong analytical skills with ability to find root causes from data.
Strong ownership, fast execution, and passion for testing & optimization.
Experience with CRM / Push / Retargeting would be a plus.
Experience in e-commerce / marketplace / super app would be a plus.

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Growth Marketing Manager (in - app & Platform)

LINE MAN Wongnai

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Growth Marketing Manager (in - app & Platform)

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