Product Marketing Manager

Product Marketing Manager

Lifen transforms the way medical data is accessible, structured, and shared to improve the quality of care. With the support of France 2030, we are creating artificial intelligence solutions that structure clinical data and accelerate medical research in France and internationally. Today, we are 140 Lifeners sharing a common mission: to build a healthier world. The adventure has just begun!

The Product Marketing team at Lifen ensures the link between the product, the market, and our users, to clarify our value proposition and accelerate adoption. We work on three main axes:

• Understand the needs: listen to customers and the market to know what really matters.

• Launch products successfully: prepare clear strategies for our solutions to be adopted.

• Explain simply what we do: define impactful messages that show how Lifen stands out.

Every day, we help the sales teams:

• By giving them tools (pitch deck, case studies, objection responses),

• By implementing business webinars to generate leads,

• By measuring the impact (campaign performance, satisfaction rate, usage rate of new features).

What you will do with us:

• Market discovery & customer knowledge: Conduct qualitative and quantitative research and active monitoring to deeply understand clients, their journeys, and competitive dynamics, then share insights to guide the roadmap and positioning.

• Go-to-Market strategy & launches: Design and pilot launch plans (objectives, planning, content, comms) by coordinating Product, Sales, Marketing, and CS to maximize adoption and acquisition.

• Positioning & value proposition: Define/refine positioning, formulate ROI messages and arguments by persona, and conduct benchmarks to strengthen differentiation.

• Sales enablement & commercial performance: Produce and maintain sales assets (pitches, decks, sheets, cases, objections), train and equip teams, and animate rituals to boost conversion, adoption, and satisfaction.

• Analysis, reporting & continuous improvement: Track KPIs of adoption/usage/satisfaction/impact, analyze feedback, and deploy optimization or correction plans.

• Innovation & use of AI: Conduct monitoring and promote AI to accelerate marketing and commercial impact, evangelizing internal teams and clients.

What we are looking for:

• Minimum 4 years of experience in Product Marketing or product marketing (B2B, SaaS, health or tech).

• Experience in the healthcare sector (e-health, medtech, institution, publisher) or strong experience in complex B2B SaaS markets (data, legaltech, fintech, HR, insurance…).

• Ability to lead end-to-end cross-functional projects, challenge the roadmap, and prioritize independently.

• Strong business orientation: comfortable with ROI, value proposition, conversion, and sales relationship.

• Natural leadership, taste for collective work and cross-functional animation (Product, Sales, Marketing, Customer Success).

• Curiosity, taste for innovation and the use of AI to automate workflow, ability to learn and transmit.

• Excellent analytical, synthesis, and communication skills (written and oral).

• Fluent French required, professional English preferred.

Hybrid rhythm: 2 days/week in the office + 3 weeks of full remote per year

Swile card with 9€/day with 50% coverage by Lifen

Health insurance including alternative medicine and mental health support covered at 50%

30€/month for concerts, Spotify subscriptions, etc.

BSPCE for all Lifeners on CDI

100% coverage of maternity and parental leave - 5 days for sick children per year

1 offsite per semester and per team - 1 global Lifen offsite per year - monthly company events

Transparent and gradual remuneration policy

€57,000 - €70,000 a year

We favor diversity, inclusion, and equity. We value your skills and expertise, and we ban all forms of discrimination, whether sexual, religious, or political.