Associate Digital Marketing Manager - Parts & Service

Join Us As We Empower The World To Work Out, Creating Healthier Lives Together

We are seeking a strategic and growth-minded Associate Marketing Manager to support digital marketing efforts for our Parts & Service business. As part of the digital marketing team, this role will be responsible for driving traffic, optimizing conversion, and enhancing post-purchase engagement through targeted digital programs. The ideal candidate will blend eCommerce acumen with customer lifecycle expertise, supporting the integration of Parts & Service offerings into the broader customer journey. You will have the opportunity to own and lead specific projects within the Parts & Service scope, with guidance and oversight from leadership.

This role will report to the e-Commerce Manager and will have strong collaboration with Product.

This Is A Hybrid Position Based Out Of Our Global Support Center In Rosemont, Il - M/F Remote And T-Th Are In-Office Collaboration Days

Key Responsibilities:

• Support the development and execution of digital marketing programs to grow Parts, Service, and Contracts revenue via eComm and lead gen channels.
• Identify quick-win opportunities to improve site performance and customer engagement on the Parts site.
• Collaborate with eComm team to improve conversion rates and user experience on the Parts site.
• Use analytics and customer feedback to inform CRO strategies.
• Lead paid media, SEO, and email nurture programs to drive qualified traffic to the Parts eComm site and Service web pages with support from senior team members.
• Partner with internal and external teams to execute campaigns and measure performance.
• Leverage CRM and marketing automation tools to identify and engage customers post-purchase.
• Develop segmentation strategies to upsell service contracts and promote repeat purchases.
• Partner with key account managers and segment marketers to create post-purchase collateral and tools.
• Ensure messaging consistency across channels and touchpoints.
• Act as a lifecycle SME to support other segments and regions in developing post-purchase strategies.
• Maintain strong dotted-line collaboration with B2B marketing and regional teams.

Essential Skills & Qualifications:

Must-Have Skills:

• Digital Marketing: Proven experience in paid media, SEO, email marketing, and CRM activation.
• Customer Lifecycle Strategy: Deep understanding of pre-purchase, purchase, and post-purchase touchpoints.
• eCommerce Acumen: Familiarity with site optimization, CRO, and digital merchandising.
• Data-Driven Mindset: Ability to interpret web analytics, CRM data, and campaign performance metrics.
• Cross-Functional Collaboration: Experience working across marketing, sales, IT, product management, and eComm teams.
• Content & Messaging: Strong ability to craft compelling messaging for post-purchase engagement.

Preferred Experience:

• 3+ years of professional experience in digital or lifecycle marketing
• B2B marketing experience, especially in fitness or manufacturing sectors.
• Experience with platforms like Salesforce, Adobe Experience Cloud, or similar.
• Familiarity with eComm platforms (e.g., Magento, Shopify, SAP Commerce).
• Understanding of service contract marketing or aftermarket sales.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation —in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you're ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical, and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment, and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.