CRM Marketing Manager

CRM Marketing Manager

Life360's mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 88 million monthly active users (MAU), as of June 2025 across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

This role is based in Central London with a hybrid model of remote and in person/office meetings. The UK-based salary range for this position is £74,000 - 87,500 with an additional performance-based cash bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

About the Role

As we grow Life360 Internationally we are looking to add an experienced CRM/LCM Marketing Manager to support our expansion. With proven success in the US, Canada, United Kingdom and Australia, a strong international user base and a compelling value proposition around family safety, we are continuing to build out our international team to support our growth.

We are looking for a technically skilled CRM/LCM Marketing Manager who will take a leading role in defining the strategy and execution of Lifecycle marketing campaigns that help build awareness, acquire, engage, and retain Life360 members in our European & Rest of World markets across 22 languages. You will own upsell & engagement comms in our priority EU markets as well as playing a key role in launching new market initiatives and bringing new products to our international members.

What You'll Do

Primary responsibilities include, but are not limited to:

• Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
• Manage the end-to-end cross-channel (email, push, in-app messages) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localisation and targeting strategy
• Work with the CRM/Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimise for customer engagement and retention
• Define best practices for International LCM infrastructure including segmentation, translations, channel performance and the implementation of new channels
• QA campaigns with test engineering and marketing QA teams
• Aggregate, summarise, and share campaign results that have clear insights and takeaways
• Collaborate with Product Managers, Marketers, and Engineering to implement Lifecycle marketing plans and any required technical changes on our marketing platform (Braze) for seamless campaigns
• Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap

What We're Looking For

We are looking for candidates with a diverse background that will complement the skills and backgrounds of the current team. If you don't fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:

• Knowledge of digital marketing platforms with technical Braze experience
• Experience launching and/or managing international marketing efforts across multiple language. EU language skills strongly preferred.
• Experience in B2C subscription business (ideally app based with a freemium model)
• A hustle "can-do" attitude with a growth mindset - hunger and curiosity to dig in and find high leverage efforts to drive the business
• At least 3+ years of marketing experience
• Experience driving revenue and engagement through LCM campaigns
• Effective time management, creative, analytical, and organisational skills
• A self-starter with a strong work ethic
• Strong at data analysis and making data-informed decisions
• Strong communicator both written and verbal who excels in fast-paced and collaborative environments
• Strong attention to detail and project management skills

Our Benefits

• Industry leading compensation
• Hybrid working in central London with flexibility to do remote working weeks
• Generous holiday options with flexible PTO
• Bi-annual company retreats
• Learning & Development programmes
• Private comprehensive health & dental insurance
• Employee assistance programme for mental well being
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company's mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference.

• Be a Good Person - We have a team of high integrity people you can trust.
• Be Direct With Respect - We communicate directly, even when it's hard.
• Members Before Metrics - We focus on building an exceptional experience for families.
• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don't meet 100% of the below qualifications, you should still seriously consider applying!