Digital Marketing Specialist UK

Digital Marketing Specialist

About Us: At Leyton, we're on a mission to drive innovation and growth by helping businesses maximize their potential. As a leading consultancy firm, we provide tailored solutions across industries, and our team thrives on creativity, collaboration, and strategic thinking.

We are currently seeking a skilled Digital Marketing Specialist to join our Marketing team and contribute to the success of our digital strategies, with a particular emphasis on lead generation.

Role Overview: As a Digital Marketing Specialist, you will plan and execute digital campaigns designed to attract, engage, and convert prospects into qualified leads. You'll play a vital role in increasing online brand visibility, optimizing campaign performance, and driving the sales pipeline through data-driven marketing strategies. This hands-on position emphasizes lead generation and marketing automation across multiple digital channels.

Missions:

• Lead Generation & Campaign Management: Plan, execute, and optimize multi-channel digital campaigns focused on lead generation and nurturing. Collaborate with sales to align on lead quality, funnel performance, and conversion goals. Manage landing pages, forms, and calls-to-action to drive conversions.
• Content Marketing & SEO: Coordinate the production of SEO-optimized content (articles, whitepapers, email copy, case studies, etc.). Conduct keyword research and collaborate on on-page and off-page SEO strategies. Ensure content consistency across touchpoints and support the editorial calendar.
• Paid Media & Web Analytics: Launch and manage paid acquisition campaigns (LinkedIn Ads, Google Ads, retargeting, etc.). Track performance KPIs (CTR, CPL, ROAS) and continuously optimize based on data insights. Monitor web traffic and campaign metrics using Google Analytics, Search Console, and other tools.
• Website & Conversion Optimization: Work with internal teams to maintain and optimize the website (UX, performance, CRO). Test and implement conversion rate optimization strategies.
• Marketing Automation & CRM: Manage email marketing campaigns (nurturing, newsletters, re-engagement). Build workflows and segmentations using Pardot. Ensure proper lead tracking and scoring in coordination with the Digital Marketing Group team.
• Reporting & Collaboration: Deliver monthly reports on campaign performance, web analytics, and lead quality. Stay up to date with digital trends and competitor strategies. Collaborate closely with sales and consulting teams.

Profil:

• Proven experience in digital marketing, preferably in a B2B environment, with solid working knowledge of the main tools and platforms relevant to the key responsibilities listed above.
• Strong writing and editing skills in English.
• Strong ability to multitask, meet deadlines, and collaborate effectively within a team-oriented environment.
• Experience with Salesforce is a plus.

Why Leyton?

Start-up spirit within an international group (17 countries, 3,000+ employees).

Exciting and innovative projects.

Culture of continuous learning and career development.

Work-life balance and numerous social benefits.

Position based in Casablanca

Apply now and be part of the Leyton adventure!