Director, Marketing

Director, Marketing – Large Law

Location: Dayton (Hybrid) or Home-Based US – preference for East Coast or Central

Reports To: Sara Shaffer

Are you a marketing leader with a track record of executing high-impact programs across digital channels? Do you have a passion for leading teams and building marketing strategies that generate pipeline, shape market perception, and accelerate adoption of AI solutions?

About the Role

LexisNexis is seeking a Director of Marketing to lead execution and performance across key marketing channels for the large law segment, including webinars, digital advertising, marketing operations, and creative development.

Reporting to the Sr Director of Marketing, this role is responsible for translating strategic priorities into scalable programs that drive awareness, engagement, and pipeline. The Director will oversee critical marketing functions, lead a team and external partners, and ensure consistent, high-quality execution across campaigns and channels.

The ideal candidate brings experience in enterprise B2B marketing environments, with a focus on demand generation, digital channels, and program optimization. This role requires the ability to operate effectively in a matrixed organization, partner closely with sales and product teams, and use data to continuously improve performance. Experience in legal technology, SaaS, or AI-driven solutions is valuable, along with familiarity in account-based marketing and complex go-to-market models.

Key Responsibilities

Program Execution & Channel Leadership

• Leading execution of integrated marketing programs across webinars, digital advertising, and owned channels
• Translating segment strategy into channel-specific plans that drive awareness, engagement, and pipeline
• Driving consistency and quality across all campaign touchpoints and client experiences
• Identifying opportunities to scale programs and improve efficiency across channels
• Partnering with the Sr Director to align execution with strategic priorities

Webinars & Virtual Engagement

• Defining the webinar strategy to drive audience engagement, pipeline generation, and market positioning
• Establishing scalable webinar programs, series, and formats aligned to key personas and business priorities
• Guiding topic selection, speaker strategy, and content direction in partnership with subject matter experts and sales
• Leading planning frameworks, calendars, and performance goals while delegating day-to-day execution
• Evaluating program performance and identifying opportunities to improve registration, attendance, and conversion
• Aligning webinar programs with broader campaigns and account-based marketing initiatives

Digital Advertising & Campaigns

• Defining the digital advertising strategy to drive awareness, engagement, and pipeline across target audiences
• Leading the advertising center of excellence, establishing best practices, standards, and channel strategies
• Guiding campaign planning, audience targeting, and budget allocation in alignment with business priorities
• Overseeing execution across paid media channels, delegating day-to-day management while ensuring quality and performance
• Evaluating campaign performance and driving optimization across channels, creative, and spend
• Aligning digital advertising with broader campaigns and account-based marketing initiatives

Marketing Operations & Performance

• Leading the marketing operations function, providing direction and oversight across systems, processes, and performance management
• Defining frameworks for campaign execution, lead management, and attribution in partnership with operations and sales teams
• Establishing KPIs and reporting structures to measure performance across webinars, digital campaigns, and channel programs
• Ensuring data integrity, lead flow accuracy, and alignment across marketing automation and CRM platforms
• Driving process improvements to increase efficiency, scalability, and visibility into marketing impact

Creative Development & Content Execution

• Leading development of campaign creative, messaging, and assets across marketing channels
• Managing day-to-day workflow and output of offshore creative resources and external agencies
• Guiding creative direction and ensuring alignment to campaign goals, personas, and buyer journey stages
• Partnering with content and design teams to produce high-impact, audience-relevant materials
• Ensuring consistency in brand, tone, and messaging across all marketing outputs
• Evaluating creative performance and driving optimization based on engagement and conversion data

Requirements:

• Experience driving marketing programs that generate pipeline and contribute to revenue outcomes
• Experience leading teams, agencies, and cross-functional partners to deliver results
• Ability to operate within a matrixed organization and influence stakeholder alignment
• Experience translating business strategy into marketing programs, plans, and execution
• Ability to apply data and analytics to measure performance and optimize impact
• Experience scaling programs, processes, and workflows to improve efficiency and repeatability

U.S. National Base Pay Range: $136,100 - $252,800. Geographic differentials may apply in some locations to better reflect local market rates.

This job is eligible for an annual incentive bonus.

Application deadline is 06/26/2026.