Alternance | Chargé Webmarketing Et Acquisition Digitale F/H

Join Us as an Intern | Digital Marketing and Acquisition Specialist F/H

Internship position based in Paris 15th

About LexisNexis:

LexisNexis supports legal professionals in making the best decisions, faster.

A global leader in legaltech, LexisNexis leverages recognized editorial expertise and advanced technologies, including artificial intelligence, to design innovative solutions for its clients. Our goal is to advance the rule of law worldwide while developing effective and responsible products.

About the Role:

Within the Digital Marketing and Acquisition team, you will support the implementation of marketing campaigns and contribute to the optimization of the digital ecosystem. You will assist in acquisition, marketing automation, and SEO/GEO performance actions.

Responsibilities:

Support for marketing and acquisition campaigns

You will participate in the design and deployment of marketing campaigns in collaboration with acquisition and product teams.

You will contribute to the creation of digital communication materials (visuals, banners, content) for various channels.

You will propose formats and graphic designs to enhance campaign engagement and performance.

You will support the operational implementation of email campaigns and marketing automation.

CRM and marketing automation

You will participate in the creation and integration of email campaigns (content, design, targeting).

You will contribute to the optimization of nurturing journeys and the improvement of conversion rates.

You will implement data collection and enrichment systems (forms, landing pages, CRM scenarios).

You will monitor campaign performance and produce regular reports.

Contribution to SEO and GEO performance

You will support the optimization of web pages (content, UX, technical performance) in line with SEO objectives.

You will contribute to the quality and integration of content in the CMS (texts, images, videos).

You will participate in the update and creation of web pages (corporate site, blog, resource center).

You will support the development of the SEO and GEO strategy (Generative Engine Optimization), particularly in the structuring of content and their visibility in search engines and generative environments.

You will help identify and correct bottlenecks affecting SEO performance.

Data and performance analysis

You will participate in the preparation and update of reports (Google Analytics, Search Console, SEO tools).

You will contribute to the analysis of page and campaign performance.

You will participate in identifying optimization axes to improve traffic, engagement, and conversion.

Support for digital projects

You will support the Digital Specialist in their tasks to optimize the digital ecosystem.

You will participate in site evolution projects (continuous improvements, redesign, migration).

You will contribute to the continuous improvement of user experience and the overall performance of platforms.

Required Profile:

Student in Master 1 or Master 2 in digital marketing, communication, or equivalent.

Interest in digital marketing, acquisition, and SEO issues.

Sensitivity to design and the creation of visual content.

Good writing skills.

Comfort with digital tools and an interest in data.

Team spirit, rigor, and proactivity.