Web Engineer (marketing Focused) - Remote Eligible

Web Engineer (Marketing Focused)

Launchpad is a global technology partner connecting top talent with high-impact projects across North America and beyond. We specialize in Staff Augmentation and product development, helping companies scale with agility while empowering professionals to grow in meaningful, remote-first environments.

We are looking for a Marketing-Focused Web Engineer to lead the migration of our Google Tag Manager implementation from client-side to server-side, improving performance and marketing attribution accuracy. This role will primarily focus on marketing technology, tracking architecture, and website modernization efforts. Depending on business priorities, the engineer may also contribute to the rebuild of our website using Next.js and a headless CMS.

What You'll Be Doing

• Contribute to the migration from client-side GTM to server-side GTM
• Collaborate with DevOps to support AWS-based hosting setup
• Ensure accurate tracking and data integrity across GA4 and Google Ads
• Validate attribution flows and lead tracking for marketing optimization
• Integrate marketing tools such as phone tracking and communication platforms
• Configure and validate GA4 events and conversions
• Ensure end-to-end data accuracy between GTM and analytics platforms
• Monitor and optimize tracking performance

Potential Responsibilities (If Project Scope Expands)

• Contribute to rebuilding the website from Drupal to Next.js
• Work with a headless CMS such as Strapi
• Collaborate within a monorepo architecture
• Support Infrastructure as Code workflows (e.g., Terraform)
• Assist with modern frontend performance optimization

What You Need to Succeed

Must-haves

• 3+ years of experience in Web Engineering
• Strong experience with Next.js and TypeScript
• Hands-on experience with Google Tag Manager (preferably server-side implementation)
• Experience working with a headless CMS (e.g., Strapi, Contentful, Sanity, etc.)
• Solid understanding of GA4 and marketing conversion tracking
• Ability to collaborate cross-functionally with DevOps and marketing teams
• Advanced+ English level and strong communication skills

Nice-to-haves

• Experience with Drupal / PHP (for migration context)
• Familiarity with AWS (ECS, Lambda, RDS)
• Experience with Terraform or other IaC tools
• Exposure to marketing optimization or growth engineering initiatives
• Experience working in monorepo environments

Our Recruitment Process

Here's what to expect from our candidate-friendly interview process:

1. Initial Interview – 60 minutes with our Talent Acquisition Specialist
2. Culture Fit – 30 minutes with our Team Engagement Manager
3. Technical Assessment – Online Challenge/Multiple Choice Questionnaire
4. Final Stage – 60 minutes with the Hiring Manager

Why Join Launchpad?

We believe that great work starts with great people. At Launchpad, we offer:

• Fully remote work with hardware provided
• Global team experience with clients in North America
• Competitive USD compensation
• Training and learning stipends
• Paid Time Off (vacation, personal, study)
• A culture that values autonomy, purpose, and human connection

Ready to make your mark? Apply now and be part of something exciting.

Compliance & Equal Opportunity

Launchpad is an equal opportunity employer committed to creating an inclusive environment for all applicants. We do not discriminate on the basis of race, color, religion, gender identity, sexual orientation, age, disability, or any other protected status under applicable laws in Canada and British Columbia. All candidate information will be handled confidentially and used solely for recruitment purposes in accordance with applicable privacy regulations.