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Ads Buyer (marketing Industry) - Remote Eligible
Manage and optimize multi-channel paid advertising campaigns to maximize ROI
Remote
Senior
3 weeks ago
Lago
A platform offering a suite of tools designed to streamline the hiring process for businesses.
11 Similar Jobs at Lago
Ads Buyer
Location: Remote
Schedule: 9:00 AM - 6:00 PM Mountain Standard Time
Salary: negotiable based on experience
We're looking for an experienced Facebook & Google Ads Buyer who can manage and optimize performance marketing campaigns across multiple channels. The ideal candidate is a data-driven strategist with a strong creative eye, someone who can balance analytical precision with compelling ad storytelling. You'll work closely with our marketing and creative teams to scale ad performance, test new audiences, and develop high-performing creatives that drive measurable ROI.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google, YouTube, TikTok and other digital platforms.
- Develop data-backed ad strategies aligned with marketing goals and target KPIs.
- Manage ad budgets, monitor campaign performance, and make real-time adjustments for maximum results.
- Collaborate with the creative team to produce eye-catching visuals and engaging video ads using tools like Canva or Adobe Suite in collaboration with other creative teams on staff.
- Conduct A/B testing on ad creatives, targeting, and copy variations.
- Track, analyze, and report on campaign metrics using GA4, Google Ads, and Meta Ads Manager.
- Stay updated with the latest trends, tools, and best practices in paid media and digital marketing.
- Coordinate all campaign management with Account Managers (who are also 3+ year ad buyers).
About Lago
A platform offering a suite of tools designed to streamline the hiring process for businesses.