Performance Marketing Lead

Performance Marketing Lead

Kuda is a Nigerian digital bank making financial services more affordable, accessible and rewarding for 7 million Nigerians. It was the first mobile-first bank to launch in Nigeria in 2019 and through its apps it offers free transfers, budgeting tools, savings and overdrafts, as well as business banking services.

We're a tribe of passionate and diverse people who dreamed of building an inclusive money app that Africans would love, so it's only right that we ended up with the name Kuda which means love in Shona.

We're giving Africans around the world a better alternative to traditional finance by delivering money transfers, smart budgeting and instant access to credit through digital devices. We've raised over $90 million from some of the world's most respected institutional investors, and we're rolling out our game-changing services from our offices in Nigeria, South Africa, and the UK.

We're now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You'll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.

Responsibilities

• Own and define Kuda's acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
• Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
• Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
• Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
• Identify, test and scale new channels to maximise efficiency and performance
• Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
• Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
• Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
• Use insights from acquisition performance to inform broader marketing and product strategy
• Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
• Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
• Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
• Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities