Regional Marketing Manager - ho & Support - marketing HO

BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stakeholder Management

Key Expertise Required:

• BTL / Lead Generation Engagements: Planning marketing activities for lead generation for Sales and Branch Banking Channel every month.
• Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel.
• Align marketing initiatives with the overall region's monthly business plan and execute marketing activation plan for the month for the region.
• Vendor Relationship Management: To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors.
• Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation.
• Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
• MIS Reporting: Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken.
• Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees: Design and execution of such events and results tracking.
• Strategic Alliances / Cross Promotion: To identify alliance partners and get discount offers and barter alliances for customers / prospects.
• Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions.
• Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
• Branch & ATM hygiene check visits.
• Creative development process: All creative development to be done as per brand guidelines and all regional creative's approvals to be taken from branding team.

A local candidate will be preferred who will be based out of Chandigarh.

Experience: 7-8 Years or Above

Preferably from BFSI

Post Graduate in MBA

Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services

Strong Execution Skills

Self-motivated with a passion to learn and perform

Interpersonal Skills along with customer orientation

Effective vendor relationships management skills

Good analytical skills

Strong financial Analysis Skills

Strong communication (Written and Oral)

Eye For detail