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Marketing Analyst - kmpl - support Services - marketing HO
Manage and monitor customer communications and support Car Finance campaign execution
Mumbai
Entry Level
11 hours agoBe an early applicant
Kotak
Provides a wide range of banking, investment, and insurance services to retail, corporate, and institutional customers in India.
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Content Desk Analyst
We are seeking a detail-oriented Marketing Analyst to manage and monitor customer communications and support campaign execution for our Car Finance vertical. This role requires strong organizational skills, attention to detail, and a good command of English for reviewing and refining communication content.
Key Responsibilities
- Track all customer communications (SMS & Email) sent through various systems.
- Review and correct grammar in communication templates to ensure language accuracy.
- Publish monthly MIS reports detailing:
- Number of SMS deployed
- Originator of the communication
- Frequency of the communication
- Maintain a comprehensive repository of all approved communications (active and inactive) within the system.
Campaign Management
- Collaborate with creative agencies and product teams to execute lead generation campaigns for Car Finance.
- Coordinate campaign assets and approvals.
- Track campaign performance and report progress to stakeholders.
Required Qualifications
- Bachelor's degree in Marketing, Communications, or related field.
- Strong command of English language (grammar and proofreading skills).
- Proficiency in MS Excel and reporting tools for MIS preparation.
- Basic understanding of marketing campaigns and customer communication processes.
- Excellent organizational and documentation skills.
Preferred Qualifications
- Experience in campaign management and agency coordination.
- Familiarity with CRM systems and marketing automation tools.
About Kotak
Provides a wide range of banking, investment, and insurance services to retail, corporate, and institutional customers in India.