Director, Marketing Operations - Remote Eligible

Kooth Director Of Marketing Operations

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact.

Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

What We're Looking For:

Kooth is looking for a technically fluent, operationally strong Director of Marketing Operations to design, optimize, and run our U.S. martech systems and team. Reporting to the VP of Marketing, you'll build and lead the infrastructure that fuels our growth and lifecycle marketing, while guiding a small but agile team across marketing automation, CRM workflows, email operations, and cross-functional project intake.

You'll take ownership of our martech stack — including HubSpot (all Hubs), Contentful, MMPs (AppsFlyer), and ASO tools (AppRadar) — ensuring systems are seamlessly integrated, workflows are scalable, and data flows transparently across teams and cross-departmental platforms like Braze and SFDC.

How You'll Make an Impact:

Martech Infrastructure & System Integrations

Own the U.S. marketing tech stack, ensuring all tools (MMPs, CRM, CMS, ASO, email, analytics) are integrated, reliable, and optimized for performance with a long term view of global stack alignment.

• Lead ongoing administration of platforms including:
• HubSpot (CRM, automation, forms, email, web content)
• Contentful (web content management, app content management)
• Mobile Measurement and Optimization Platforms (e.g., AppsFlyer; AppRadar)
• Project Management systems (e.g., Monday, Wrike)
• Translation Management systems (e.g., Smartling, Phrase)
• Lead system integration support of cross-department and global platforms including:
• Braze (customer engagement and lifecycle automation)
• Partner with engineering and product teams to ensure API connections, data syncs, and schema alignments are implemented and maintained properly.
• Salesforce (data sync, lead lifecycle, and commercial ops interface)

Attribution & Performance Tracking

• Maintain cross-platform attribution models to track user acquisition and engagement across paid, owned, earned, and in-app channels in partnership with Data Engineering and Business Intelligence teams.
• Manage custom event tracking frameworks, UTMs, and conversion goals across web and app properties.
• Develop dashboards and reporting infrastructure to provide the marketing team with real-time visibility into channel performance and lifecycle KPIs.

Web, App, and CRM Systems Management

• Own technical infrastructure of solunaapp.com and other Soluna web properties (via Contentful and Hubspot Content Hub), ensuring marketing teams can launch campaigns and update content efficiently.
• Manage end-to-end CRM operations within HubSpot, including segmentation logic, data hygiene, lead scoring, and cross-team workflows.
• Optimize app store presence and performance through ASO tooling and cross-functional coordination with product.

Process Engineering & Operational Scalability

• Document and continuously improve campaign processes, QA protocols, test plans, and lead/data flow audits.
• Build scalable playbooks to support campaign automation, app engagement, and web conversion strategies.
• Serve as a primary technical liaison for all marketing-related platform vendors and agency partners.