Brand Marketing Manager

Brand Marketing Manager

Kiddom is a groundbreaking educational platform that promotes student equity and growth by uniting high-quality instructional materials with dynamic digital learning. Through unparalleled curriculum management functionality, Kiddom empowers schools and districts to take ownership of their curriculum – resulting in learning experiences tailored to meet the unique needs and goals of local communities. Kiddom's high-quality curriculum is layered with robust teacher and leader data insights to drive the continuous improvement of instructional decisions, school/district programming, and professional learning.

Kiddom is transforming how K–12 schools and districts engage with high-quality curriculum through a flexible, digital-first platform. As we continue to expand in a fast-evolving market, we need a Brand Marketing Manager who can elevate Kiddom's story, sharpen our positioning, and strengthen our presence across multiple channels. This role will help articulate the value of Kiddom's K–12 digital curriculum and AI-powered platform, ensuring that educators, administrators, and district leaders see Kiddom as a trusted partner in their journey toward personalized learning at scale. Your work will directly support our mission to empower educators and learners while reinforcing Kiddom's reputation as a leader in the edtech and curriculum space.

You will:

• Define, refine, and champion Kiddom's brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity.
• Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the K–12 education sector.
• Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddom's curriculum innovation and AI capabilities.
• Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials.
• Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddom's brand to life.
• Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact.
• Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging

What we're looking for:

• 5–7 years of experience in brand marketing, product marketing, or communications—ideally within edtech, SaaS, or mission-driven organizations.
• Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning.
• Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives.
• Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy.
• Familiarity with the K–12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders.
• Exceptional written and verbal communication skills, with a keen eye for brand consistency and design.
• Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement.
• Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems).

$100,000 - $160,000 a year

Salary range is dependent on geographic location, prior experience, seniority, and demonstrated role related ability during the interview process.

Full time permanent employees are eligible for the following benefits from their first day of employment: Competitive salary, meaningful equity, health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance, One Medical membership (in participating locations), flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year, 10 paid sick days per year (pro rated depending on start date), paid holidays, paid bereavement leave, paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State. Commuter and FSA plans

Kiddom is committed to providing equal employment opportunities to all employees and applicants without regard to race, religion, color, gender, sexual orientation, transgender status, national origin, citizenship status, uniform service member status, pregnancy, age, genetic information, disability, or any other protected status in accordance with all applicable federal, state, and local laws.