Senior Manager, Marketing

Marketing Manager

Strategic Leadership & Team Management

Lead, mentor, and develop the Marketing team to drive high performance, professional growth, and strong alignment with business objectives.

Oversee workforce planning, capability development, and performance evaluation for all Marketing team members.

Marketing Strategy & Project Positioning

Lead the development of marketing propositions, project positioning strategies, and design concepts based on market intelligence, customer insights, and competitive benchmarking.

Provide strategic direction for project design briefs in collaboration with Product Development, Sales, and external agencies.

Customer-Centric Project Marketing

Formulate and execute integrated, customer-centric marketing strategies for all projects, ensuring strong brand presence, demand generation, and conversion effectiveness.

Champion customer insights and market research to influence product design, features, and pricing strategy.

Innovation, Branding & Creative Excellence

Drive innovation in marketing tools, visual design, brand identity, and digital engagement.

Lead creative reviews and ensure consistency, quality, and brand alignment across all marketing output.

Sales & Marketing Alignment

Partner with the Sales Division to co-develop sales strategies, pricing frameworks, sales programs, promotions, events, and launch campaigns.

Oversee the planning and execution of marketing campaigns to meet commercial objectives and sales targets.

Cross-functional Collaboration & Governance

Work closely with Legal, Sales, Project, and Finance teams to ensure all marketing and sales documentation—including Registration Forms, Deposit Contracts, SPAs, and Vendor Agreements—are accurate and compliant.

Ensure governance, adherence to internal controls, and compliance with company policies.

Market Intelligence & Business Insights

Oversee market research activities, competitor analysis, sales trend reviews, and customer behavior studies.

Provide senior management with timely weekly market updates and strategic insights to support business decisions.

Marketing Operations & Budget Management

Lead the planning, approval, and management of the Marketing budget for all projects.

Ensure cost efficiency, effective resource allocation, and strong ROI across all campaigns and initiatives.

Stakeholder Management & External Partners

Manage relationships with key external partners including agencies, consultants, media, and vendors.

Represent the company in industry events, networking activities, and external branding initiatives when required.

Additional Responsibilities

Perform other strategic tasks and assignments as delegated by the management team.

Job Requirements

Minimum 8 years of relevant marketing experience, including at least 3–5 years in a managerial/senior managerial role within an international or major local real estate developer/agency.

Strong command of written and spoken English.

Proven leadership capability in managing teams, stakeholders, and cross-functional collaboration.

Solid experience in product development, pricing, branding, co-branding, digital marketing, and end-to-end campaign management.

Strong analytical skills with the ability to interpret market data and translate insights into actionable strategies.

High level of creativity, strategic thinking, and commercial acumen.

Willingness to travel to project sites when required.

Business Segment

Real Estate

Platform

Operating Division