Media & Agency Manager (DMX Marketing)

Media & Agency Manager (DMX Marketing)

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours.

Role reports to: CH

Location: Asia Pacific, Japan, Tokyo-To, Chiyoda

Work Location: Fully Onsite

Position Summary:

• Lead for all brands portfolio (MW, Wound, SH, OTC, and Baby) media strategy, planning, execution to achieve brand visions and co-own the business result together with brand team.
• Lead the design of total brand experience including traditional media, emerging media, Influencer & KOL, professional media, and PR activity, influencer engagement, EC sales maximization with the deepest understanding of consumer, brands, business and media environment/ counterpart insight.
• Lead the external media partner agency selection / agency structure development / agency delivery quality control / to deliver best media & AD performance for our brand portfolio to deliver the business KPI.

Role Duty & Responsibilities:

• Lead E2E Media strategy to achieve each franchise business goal.
• Leverage full expert of multiple media touch point understanding and experience from traditional media, digital media, emerging media, professional media and PR.
• Need strong collaboration and engagement skill to drive and engage external media agency as well as internal stakes holders i.e. each brand, franchise team.
• Management of external agency from setting right KPI, alignment of deliverables, and yearly planning.
• Work closely with APAC Region/NEA Cluster Digital analytics

Grow the People:

• Create a strong team. Grow talent through effective recruitment, development, coaching.
• Support to grow brand team by equipping the basic knowledge for media.

Budget/ Business Management:

• Prioritizes and ensures resources are focused to deliver portfolio objectives by understanding the latest business situation and each brand objective/ priority.
• Accountable to manage the budget and come up with the best way to spend $.
• Media agency fee management

Experience & Behavior:

• Ideally 5+ years communication/activation experience and (or) 5+ years Media planning/buying experience
• Has track record of communication planning/execution initiatives
• Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/NEA Cluster
• Identify consumer insight and unmet needs by stretching the connection and adapt the learning to Communication vision
• Become a catalyst to change the game by bringing communication innovation via consumer needs creation. Willing to change the risk to achieve the change
• Create the strong team which enable to achieve the goals through sharing the objective, priority setting and resource planning. Get approval from key stakeholders such as JPLT and Region/NEA Cluster. Pro-actively works with APAC Region/NEA Cluster on global/regional initiatives
• Behave as a role model by achieving the goal by engaging and motivating the team in right manner
• Business owner mindset. Orchestrate the team to achieve the business goals by foreseeing the risks ahead and pro-actively works on the contingency plan

Expertise/Skill:

• Business performance tracking: P&L management/market data analysis/business driver analysis
• Data analysis (media/digital analytics/social listening tools)
• Digital marketing expertise
• Media expertise in both KPI tracking and planning (traditional media, emerging media, professional media, influencer & KOL as media)
• EC business understanding & experience

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