POWER Student Marketing Specialist

Marketing Specialist

MUST BE A FULL-TIME UK STUDENT IN GOOD STANDING. As a Marketing Specialist, you will assist the POWER team with developing and executing comprehensive marketing strategies that promote unit programs and events. This includes collaborating with Student Wellness Coordinators to enhance program visibility, creating visually appealing promotional materials such as advertisements, signage, event flyers, and artwork for T-shirts and other promotional items. You will help POWER maintain a strong digital presence by managing engaging content on social media platforms and ensuring the unit website is well-organized and adheres to university brand guidelines. You will also support special event planning and execution, including concept brainstorming, logistical planning, budget management, vendor coordination, and overseeing events from start to finish. The role also involves designing and producing various marketing collateral, such as fact cards, digital signage, bulletin boards, and presentations. The Marketing Specialist plays a key role in ensuring consistent branding, effective marketing strategies, and successful promotional efforts, contributing to the overall visibility and impact of the unit.

This position is also Federal Work-Study eligible, if you qualify. Proficiency in tools like Canva, Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), and Microsoft Office is essential. Strong verbal and written communication skills, attention to detail, and a passion for design are critical to success.

The University of Kentucky is a Tobacco & Drug Free campus. As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities. Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources.

Posting Specific Questions:

1. * Please provide examples of any design work you've created using tools like Canva, Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)? How do you ensure your designs align with brand guidelines?
2. * Tell us about an event or project or event you helped organize. How did you manage the logistical aspects, such as budget, vendor coordination, or marketing materials?
3. * How have you been involved in or contributed to prevention programming (e.g., mental health awareness, stress reduction, substance abuse prevention)? How do you think effective marketing can enhance participation and impact in such programs?

Required Documents:

• Resume

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