Senior Manager, Shopper Marketing

Senior Manager, Shopper Marketing

To win in the new normal, we need your Omni-Marketing approach and in-depth understanding of the shopper to drive brand love and consumer conversion. As a Senior Manager, Shopper Marketing you will contribute to strategy and plans development, achievement of budget commitments, and strengthen return on investment through enhanced consumer and shopper engagement. This is a hybrid role based out of our Mississauga head office.

A Taste of What You'll Be Doing

• Shopper/Omni-Marketing: Partner with Brand, eCommerce, and Customer teams to translate business and brand objectives into high impact mid/lower-funnel shopper activations, leveraging shopper insights and trends to unlock growth and profitability -- including account-specific and national shopper programs, partnerships, customer digital programs.
• POS & Merchandising: Partner with Retail Sales team for ongoing optimization of in-store POS for every day and tentpole merchandising materials; oversee retail team website ordering portal and manage POS inventories; lead post-analyses of tentpole and customer programs (assessing consumption, point-of-sale, and Marketing metrics), socializing with key stakeholders.
• Operational Support: Lead key operational vendor relationships with an eye to ensuring continual improvement in execution and process efficiencies; manage annual Shopper budget, prioritizing and optimizing spend across categories, brands, and customers to maximize investment impact; oversee related day-to-day financial administration.
• Leadership and Coaching: Responsible for overseeing one direct report inclusive of performance management and formal and informal talent development.

We're Looking for Someone With

• Post Secondary education in Business, Marketing, or a related field
• Strong knowledge of CPG food-relevant shopper/retail environments
• In-depth experience with shopper marketing and omni-channel planning; Brand management or related agency-side experience is an asset
• Excellent interpersonal, communication, and leadership skills. In addition, a relentless attention to detail is imperative.
• Strong analytical skills -- familiarity with Nielsen consumption and key Marketing metrics is an asset
• Previous financial experience including P&L understanding and budget management
• Ability to handle ambiguity, multi-task, and work effectively under pressure, sometimes managing conflicting priorities from multiple sources at any given time

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone.

If you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small.

Kellanova Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.