✨ About The Role
- The role involves executing day-to-day campaign operations and managing lead flow orchestration.
- The candidate will be responsible for top-of-funnel KPI reporting and optimizing marketing automation processes.
- Building and managing forms, nurture programs, and email templates will be key responsibilities.
- The position requires serving as the primary Pardot admin, ensuring email compliance and database management.
- The candidate will document internal marketing operations processes and advocate for process improvements.
- Collaboration with demand generation, partner marketing, and sales teams is essential to achieve campaign goals.
⚡ Requirements
- The ideal candidate has over three years of marketing operations experience, particularly in the B2B SaaS space.
- A strong proficiency in marketing automation platforms, especially Pardot, is essential for success in this role.
- The candidate should be a Salesforce power user, capable of building reports and dashboards effectively.
- Familiarity with multi-touch attribution models and best practices is crucial for driving marketing outcomes.
- A detail-oriented individual who enjoys analyzing data to inform decisions will thrive in this position.
- The candidate should be comfortable collaborating with various teams to optimize marketing processes.