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Senior Lifecycle Marketing Manager
Develop and execute targeted lifecycle marketing strategies to enhance customer engagement and retention.
Atlanta
Senior
1 month ago
Maxio (Formerly Keen and Chargify)
Keen is the all in one solution for event data management, from collection to application.
2 Similar Jobs at Maxio (Formerly Keen and Chargify)
✨ About The Role
- The Senior Lifecycle Marketing Manager will develop and execute marketing strategies aimed at increasing customer engagement, satisfaction, and revenue.
- This role involves creating targeted messaging across various channels to communicate product updates, company news, and educational content.
- Collaboration with cross-functional teams, including product, sales, customer success, and marketing, is a key aspect of this position.
- The manager will need to develop a deep understanding of the customers, market, and the unique challenges faced by B2B SaaS companies.
- Monitoring and analyzing campaign performance to optimize results and return on investment will be a critical responsibility.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in leading full funnel lifecycle initiatives, product marketing, or customer marketing specifically for SMB SaaS products.
- A strong understanding of customer behavior and segmentation is essential for success in this role.
- The candidate should possess exceptional writing skills, with the ability to digest complex information and create compelling content.
- A background in finance or accounting will be beneficial, as the role requires familiarity with technical buyer personas in these fields.
- The successful individual will be a self-starter, capable of executing tasks with limited supervision while managing time effectively in a fast-paced environment.
About Maxio (Formerly Keen and Chargify)
Keen is the all in one solution for event data management, from collection to application.