Integrated Planning Lead (media And Digital Marketing)

Integrated Planning Lead (Media And Digital Marketing)

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for an Integrated Planning Lead (Media and Digital Marketing) for our office in Maidenhead.

What's in it for you?

• Impact, agility, and ownership. You'll lead the planning and orchestration of digital and media initiatives across multiple markets.
• International exposure. Collaborate with cross-functional teams across the UK, Nordics, DACH, and the US.
• Growth-driven culture. We're scaling fast—this is your chance to shape how we connect with millions of consumers globally.
• Real responsibility. You won't just plan—you'll lead and influence at both strategic and executional levels.

What you'll be doing

As our Integrated Planning Lead, you'll be at the heart of our media and digital marketing transformation:

• Own and drive end-to-end planning of paid media and digital marketing campaigns across brands and regions.
• Partner with local and central brand teams to align media strategies with commercial priorities and market dynamics.
• Collaborate closely with external agencies and internal stakeholders to optimize cross-channel campaigns (TV, digital, social, performance, etc.).
• Ensure a consumer-centric media approach through audience insights, channel strategies, and measurement frameworks.
• Track KPIs and develop data-informed recommendations for campaign performance and media investments.
• Foster a test-and-learn culture—from A/B experiments to creative innovation.