Customer & Shopper Marketing Manager DACH

Customer & Shopper Marketing Manager – DACH Retail Channel

Karo Healthcare, a dynamic and growing personal-care retail company, is all about making smart choices for everyday healthcare. With a wide-ranging portfolio across seven categories including medical products, we own and sell over 80 brands in about 90 countries. Our portfolio includes such brands as E45, Pevaryl, Lamisil, Nutravita, Decubal and many others. Our core belief in empowering people to make intelligent health decisions drives our growth strategy, blending organic expansion and M&A.

Join us at Karo Healthcare on our exciting journey. We're currently looking for a Customer & Shopper Marketing Manager – DACH Retail Channel for our office in Düsseldorf.

What's in it for you?

• A high-impact role where you shape how our brands come to life in retail across the DACH region.
• Exposure to leading FMCG environments with strong growth potential and the chance to expand into international markets.
• Cross-functional collaboration with Sales, Marketing, and Finance, giving you a platform to learn, grow, and influence.
• Ownership and autonomy in driving shopper marketing strategy, activations, and budgets.

What you'll be doing:

• Plan, implement, and optimize customer marketing campaigns across Germany, Austria, and Switzerland in close collaboration with Sales and Brand Marketing.
• Translate brand strategies into impactful, shopper-focused retail activations tailored to channel and customer needs (e.g., dm, Rossmann, BIPA).
• Develop and adapt POS materials and activation content to maximize visibility and shopper engagement.
• Support customer meetings and joint business planning through presentations, proposals, and activation concepts.
• Partner with Key Account Managers to ensure commercial plans are backed by effective marketing initiatives.
• Monitor shopper trends, sales data, and campaign results using tools such as Nielsen, GfK, and retailer sell-out data.
• Manage execution and evaluation of trade promotions, including pre/post analysis and best-practice sharing.
• Contribute to pricing, promo mechanics, and marketing investment decisions with Sales and Finance.
• Oversee trade marketing budgets by channel and customer, ensuring efficient allocation and tracking.
• Coordinate external agencies and service providers to deliver campaigns on time and to high quality.
• Support regional growth by leveraging DACH-based customers with presence in Eastern Europe, driving scalable activations.