Entertainment Operations Manager

Marketing Operations Manager

The Marketing Operations Manager plays a key cross-functional role in coordinating the execution of Gilleys property-wide marketing programs. This includes compiling and managing all promotional programming inputs (casino promotions, entertainment, and F&B), supporting loyalty program administration, and overseeing the operational rollout of multi-channel campaigns in collaboration with internal stakeholders and agency partners. This position ensures that Gilleys marketing calendar, campaign messaging, and database-driven communications are executed accurately, on time, and aligned across all touchpoints including direct mail, email, in-venue signage, and digital platforms. The role also supports administrative functions related to the Play Gilleys Loyalty Club, including inventory, scheduling, and systems coordination.

Essential Job Functions:

• Collect, organize, and maintain a centralized property programming calendar, including casino promotions, entertainment, F&B, and special events.
• Partner with agency and internal teams to execute direct mail and email campaigns, providing inputs, approvals, and QA across templates and creative assets.
• Support the implementation and scheduling of multi-channel marketing campaigns, ensuring deadlines, brand standards, and operational accuracy.
• Assist with campaign data coordination, including list management, segmentation, and content accuracy across player databases.
• Serve as a key liaison between Gilleys and agency partners for marketing production and calendar planning.
• Coordinate the development of marquee messaging, player kiosks, and in-venue signage for marketing and loyalty campaigns.
• Provide administrative and operational support for the Play Gilleys Loyalty Club, including promotional fulfillment, inventory, tracking, and procedural documentation.
• Assist in preparing event and campaign performance summaries, pulling data from internal teams and systems to support ROI evaluation.
• Support special project coordination related to marketing systems, vendor onboarding, and campaign reporting infrastructure.
• Collaborate with the Director of Marketing on continuous improvement of campaign workflow, guest communications, and loyalty program execution.
• Other duties as assigned.