Senior Manager, Marketing - Remote Eligible

Senior Marketing Manager

As the Senior Marketing Manager, your mission is to lead the end-to-end execution of Juniper's product launches - uniting strategy, storytelling, design, and delivery into campaigns that perform. You'll manage a cross-disciplinary team of Marketing Managers and Designers, ensuring that every launch is beautifully executed, on-brand, and on time.

This role sits at the intersection of big-picture planning and creative craft. You'll create the structure and clarity that enable the team to move fast without sacrificing quality - while fostering a collaborative, thoughtful environment where strong ideas thrive. You'll be responsible for bringing campaigns to life that excite creators, engage customers, and reflect Juniper's commitment to world-class storytelling.

About Juniper

Juniper is a crowdfunding and merchandise platform for independent creators. We don't just run the funding platform (like Kickstarter), we also create the actual products, launch on creator-branded storefronts, and ship to customers! Juniper has enabled creators to crowdfund specialized products like board games and lava lamps, and fund passion projects like animated shows and charitable initiatives. Since 2016, we've created and launched over 2,500 unique physical products and generated over $200M in revenue for creators!

Areas You'll Own

• Cohesive, High-Performing GTM Campaigns
• A High-Functioning, Cross-Disciplinary Marketing Team
• Elevated Creative Execution Across All Campaigns
• Campaign Operations That Scale with Confidence
• A Culture of Learning & Continuous Improvement

Key Responsibilities

• Lead GTM execution across launches, ensuring strategy, creative, and timelines are aligned
• Manage and develop a team of up to 6 across both marketing and creative disciplines
• Build and maintain scalable systems for briefing, feedback, & QA
• Uphold high creative standards across all campaign assets, from copy to visuals to UX
• Serve as the connective tissue between Marketing, Product Development, Brand Strategy, Launch Ops, and Creators and their teams
• Drive campaign retros and turn performance data into actionable insights
• Foster a team culture that values collaboration, creativity, ownership, and continuous improvement

Qualifications

• 6–10 years of marketing experience, with at least 2–3 years in a people management role
• Experience managing cross-functional teams - ideally across both strategy and design
• Strong storytelling instincts - able to shape and uphold a clear narrative across platforms
• Proven strength in go-to-market planning and campaign orchestration
• Clear, constructive creative direction - able to give feedback that sharpens the work
• Excellent project and process management skills; thrives on keeping things moving
• Comfort with data and performance reporting - not a data scientist, but insight-driven
• Strong written and verbal communicator, able to navigate nuance and influence across teams
• A leadership style that balances structure with empathy
• Excited by a fast-paced, creator-focused environment where ideas become reality

What We Offer

• Competitive Compensation + Benefits – Includes paid time off and a company-wide paid shutdown during the December holiday season.
• Remote-First Work Environment – Juniper has offices in Toronto and Vancouver. However, we let employees choose what work setting works best for them.
• Flexible Work Schedule – We accommodate flexible hours, as long as you are delivering results and maintaining a seamless workflow with your team and cross-functional stakeholders.
• Annual Allowance – Invest in your wellness, education, home office setup, and more.

Juniper is an equal-opportunity employer. If you are in need of an accommodation as part of the interview process, please let us know when you apply. We know that experience comes in many different forms. If you do not meet all the specified qualifications but feel you're a great fit for this role based on your skills, interests, and vision, let us know why. Please note that only candidates who are selected for an interview will be contacted directly. Thank you for your interest!