Managing Director, Dealer Retail & Consumer Marketing

Head Of Retail & Consumer Marketing

Join Chase Auto, a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the prestigious JP Morgan Chase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a comprehensive suite of financial products and services, from retail lending and captive financing to commercial services like floorplan products, treasury services including deposits, cash management, and payment processing.

The Head Of Retail & Consumer Marketing will oversee a team responsible for the strategy, planning, and execution of both direct-to-consumer (B2C) and indirect dealer retail (B2B) segments. The successful candidate will lead development of integrated go-to-market strategies and programs to unlock growth and synergies between the indirect retail and direct-to-consumer car buying and financing audiences and channels. Demonstrative knowledge and experience in creating and capturing demand across the customer journey is key.

Key Responsibilities:

• Strategic Marketing Plans: Develop and implement strategic marketing plans to support the growth and expansion of the dealer network and consumer originations acquisition via prospecting to drive more through the door applications across the Chase dealer network, ensuring alignment with business goals. Oversee owned, earned and paid media in support.
• Brand Strategy: Implement visual identity and brand voice for Chase Auto retail and consumer segments. Lead brand creative and expression in the marketplace to enhance brand recognition and loyalty.
• Sales Enablement: Support the geographic sales force with marketing content, pitch materials, and lead capture and nurturing.
• Segmentation: Maintain dealer segmentation and curate the client database of contacts across the dealer network to ensure targeted and effective marketing efforts. Continue to mature consumer segmentation and consumer buyer persona insights.
• Value Proposition: Maintain a pulse on competitor offerings in the marketplace and best position Chase Auto given its advantages. Partner with business leadership in leveraging feature / benefits mapping to further inform our value proposition, reasons to believe, and go-to-market messaging.
• Marketing Communications: Develop and maintain client and customer contact strategies using campaigns and always-on communication of offerings and advisory leveraging Salesforce Marketing Cloud.
• Client Engagements & Experiences: Lead and facilitate key client engagements requiring high-touch, elevated, and exclusive experiences that deliver franchise value including live webinars or in-person venue.
• Team Leadership: Lead and manage a marketing team, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
• Cross-Department Collaboration: Collaborate with sales leadership, product, and other cross line of business teams including branch network to align marketing strategies with business goals and drive integrated solutions.
• Market Analysis & Industry Trends: Analyze market trends and customer insights to identify opportunities for growth and innovation, informing strategic decisions and marketing initiatives. Stay up to date with industry trends and best practices, incorporating them into marketing strategies to maintain competitive advantage.
• Campaign Management: Oversee the creation and management of marketing campaigns, including digital marketing, events, and promotional activities, ensuring effective execution and impact.
• Performance Monitoring: Monitor and report on the effectiveness of marketing strategies and lead generation, using data-driven insights to optimize performance and maximize ROI.
• Budget Management: Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and support strategic initiatives.
• Measurement & Reporting: Establish KPIs and an overall success scorecard, including quantitative and qualitative metrics. Provide routine reporting and verbal presentations to senior leadership to track progress and inform decision-making.

Qualifications:

• 10+ years of leadership with demonstrative experience in development and implementation of B2B and B2C marketing strategies.
• Strong people leadership skills with experience managing and developing a team.
• Strong interpersonal skills with the ability to build relationships and influence stakeholders.
• Strong proficiency with executive-level presentation materials and briefings, and the ability to simplify complex subject matter into digestible executive communications.
• Critical thinker with an analytical mindset to interpret data and make informed decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Exceptional written, presentation and verbal communication skills.
• Strong executive presence.

Preferred Qualifications:

• BS/BA degree required; MBA preferred.
• Auto industry expertise.
• Financial services experience.
• Proven experience in B2B marketing within a large enterprise and geographical sales teams.