Marketing Specialist - sea & Pacific

B2B Field Marketing Specialist

We're looking for a dynamic and results-driven B2B Field Marketing Specialist to support on demand generation and customer engagement initiatives across SEA & Pacific Business. Crafting a culture of no daylight between marketing and sales—ensuring full transparency, tight collaboration, and shared accountability across both teams.

This role is ideal for a marketer with a strong background in industrial, building technologies, or HVAC sectors, who thrives in a fast-paced, sales-aligned environment. The candidate will play an important role in driving pipeline growth, enhancing brand visibility, and supporting go-to-market strategies through localized campaigns and field marketing efforts.

Demand Generation & Campaign Execution

• Partner with sales to design localized marketing campaign strategies, ensure alignment between demand generation and business goals.
• Work with product management teams to come up with demand gen campaign contents in various formats e.g videos, images, articles, etc. and manage the entire lead flow.
• Maximize reach and conversion through all marketing channels: organic, paid, online offline, etc.
• Develop lead nurturing programs with tailored content and automated workflows

Customer Acquisition & Engagement

• Execute regional events, webinars, and roadshows to generate qualified leads and strengthen relationships
• Working with squads to localize the content and equip local sales teams with high-impact localized marketing materials (case studies, whitepapers, solution briefs, toolkits)

Marketing Enablement & Support

• Ensuring brand consistency and sharing best practices across markets
• Engaging in market research to identify growth opportunities and customer pain points.

Performance Tracking

• Monitor and analyze key performance indicators (KPIs) such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign ROI
• Present regular performance reports, highlighting successes, learnings, and recommendations for future investment
• Provide local marketing insights to the global marketing team

What We Look For

• Minimum 3 years of B2B marketing experience, preferably in industrial, building technologies, or HVAC sectors
• Proven success in demand generation, lead nurturing, leads management (in salesforce) and digital marketing
• Technical marketing background or industry experience is highly preferred
• Experience collaborating with sales teams to support go-to-market strategies
• Strong understanding of local market dynamics and customer behavior
• Good English skills in both verbal and written
• High performance culture lover and be able to engage and influence key stakeholders

What We Offer

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy