Greater China Field Marketing Specialist - china Service & HMT

B2B Field Marketing Specialist

We're looking for a dynamic and results-driven B2B Field Marketing Specialist to support on demand generation and customer engagement initiatives across China Service & HMT Business. And crafting a culture of no daylight between marketing and sales—ensuring full transparency, tight collaboration, and shared accountability across both teams.

This role is ideal for a marketer with a strong background in industrial, building technologies, or HVAC sectors, who thrives in a fast-paced, sales-aligned environment. The candidate will play an important role in driving pipeline growth, enhancing brand visibility, and supporting go-to-market strategies through localized campaigns and field marketing efforts.

Demand Generation & Campaign Execution

Partner with sales to identify target accounts and craft localized outreach strategies Land global campaigns locally, ensure alignment between demand generation and business goals, and manage the entire lead flow Maximize reach and conversion through all marketing channels: organic, paid, online offline, etc. Develop lead nurturing programs with tailored content and automated workflows

Customer Acquisition & Engagement

Execute regional events, webinars, and roadshows to generate qualified leads and strengthen relationships Working with squads to localize the content and equip local sales teams with high-impact localized marketing materials(case studies, whitepapers, solution briefs, toolkits)

Marketing Enablement & Support

Ensuring brand consistency and sharing best practices across markets Engaging in market research to identify growth opportunities and customer pain points.

Performance Tracking

Monitor and analyze key performance indicators (KPIs) such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign ROI Present regular performance reports, highlighting successes, learnings, and recommendations for future investment Provide local marketing insights to the global marketing team

Qualifications:

5+ years of B2B marketing experience, preferably in industrial, building technologies, or HVAC sectors Proven success in demand generation, lead nurturing, leads management (in salesforce)and field marketing Technical marketing background or industry experience is highly preferred Experience collaborating with sales teams to support go-to-market strategies Strong understanding of local market dynamics and customer behavior Good English skills in both verbal and written High performance culture lover and be able to engage and influence key stakeholders