Marketing Manager (paid Social)

Marketing Manager (Social Media & Programmatic)

As a Marketing Manager (Social Media & Programmatic), you will take responsibility for the execution and performance of marketing activity for one or more of the JL Money products across Insurance and/or Credit & Banking. You will ensure marketing campaigns are executed across multiple channels to an exceptional standard, with a primary focus on maximizing marketing expenditure return on investment (ROI) through rigorous testing, learning, optimization programs, and customer-centric targeting. Predominantly focusing on paid social media and programmatic display, you will serve as a key member of the Social Media Team, reporting directly to the Social Lead and driving our strategic efforts by taking ownership of these critical channels. Where necessary, there will also be the expectation to support wider marketing channels (including PPC, affiliates, SEO, email, direct mail & POS).

This role requires strong experience in paid social and a deep understanding of programmatic marketing. You must demonstrate excellent stakeholder management skills and be proficient in managing external agencies, holding them accountable for results. You'll actively respond to market trends, customer insights, and commercial performance to deliver exceptional marketing activities across the channel mix. You will demonstrate in-depth knowledge of the Financial Services sector, products and associated regulation, executing best-in-practice and high-quality work. You will have the ability to manage customer insights and commercial outcomes.

In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £5.00 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.

Salary range - Up to £55,000 (depending on experience)

Contract type - This position is a fixed term contract or Secondment until November 2026

Working pattern/flexible working - The Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home based upon your personal needs whilst balancing the needs of the business.

Key responsibilities

• Responsible for the execution of projects as designated by the appropriate Marketing Lead or Senior Marketing Manager.
• Execute, manage and optimize integrated marketing activities for the FS Value Streams, ensuring that trading and customer objectives are accurately represented, across agreed-upon channels. This will be primarily focused on Meta (Facebook, Instagram), YouTube, Display, and other programmatic channels, but also includes, but is not limited to: SearchAds360, SEO, Affiliates, point of sale/printed collateral, web pages/banners, ATL channels when required, and SFMC newsletters, trigger emails and integrated email campaigns.
• Possess a comprehensive understanding of the paid and organic social landscape, with excellent knowledge in media plans and paid social audiences and being able to differentiate how each works separately, and their unique needs.
• Demonstrate strong agency and stakeholder management skills across internal teams and external partners.
• Management of budgets, tracking expenditure against the budget and driving efficiencies to maximize ROIs and customer KPIs. Liaises with internal finance teams and planning, as well as external suppliers.
• Work closely with the wider Marketing team to align on both bespoke marketing campaign optimizations, as well as end to end customer journeys and trigger strategy/comms.
• Align and target marketing activities based on customer strategy, audience, and behavioral segments.
• Champion a customer-first approach to support customer, marketing and trading priorities, measured by commercial and engagement KPIs.
• Accountable for ensuring accuracy of communications - (in terms of: copy, design, tone of voice, timings and audience).
• Ensure timely analysis and reporting in mutually agreed-upon formats and dashboards, leveraging insights to inform future campaigns.
• Identify and spearhead groundbreaking initiatives within the digital performance and personalization landscape.
• Utilize insights and internal and external networks to remain abreast of critical customer requirements, market conditions, and trends, including technological advancements.
• Ensure all work adheres to financial promotion regulation and required standards of governance.
• People management experience is a strong plus as this role will have two direct reports.

Essential skills/experience you'll need

• Proven expertise in implementing marketing campaigns that yield tangible and measurable outcomes.
• Deep, hands-on experience in paid social media, including but not limited to platform understanding, media plan development, and social audience targeting and management.
• Understanding of upper-funnel activities and their pivotal role in optimizing overall performance.
• Proven ability to oversee the creative development process for marketing campaigns, ensuring alignment with the target audience's preferences and aspirations.
• Experience leveraging diverse digital marketing platforms to optimize campaigns and incorporate cutting-edge solutions.
• Consistent track record of influencing stakeholders across various departments, fostering collaboration, and gaining support for digital marketing initiatives.
• Strong experience in agency management, including briefing, performance oversight, and driving accountability for results.

Desirable skills/experience you may have

• Strong commercial acumen, with a verifiable track record of achieving desired outcomes.
• Proven ability to deliver effective presentations to both internal and external audiences.

Closing Date: October 13, 2025

Pay: £48,000.00 - £76,000.00 Annual

Contract Type: Temporary

Hours of Work: 35

Job Level: Partnership Level 7

Where You'll Be Working: London Central Office, 1 Drummond Gate, London, , SW1V 2QQ

About the Partnership

We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world. As we look to our future, there's never been a more exciting time to join us.

We're ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.

As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.

We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we're free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.

As Partners, we make all the difference. And, we all own it.

Important points to note:

It's important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you'll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.

We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.

We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.