[medtech] Marketing Executive_ Surgery

Marketing Executive

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that's reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world's most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.

We are searching for the best talent for Marketing Executive. Highly preferred with advanced energy product portfolio knowledge in the medical devices industry. Required professional knowledge in Advanced Energy with related specialty experience. Preferred with entry marketing or business project initiation experience, who works under supervision.

You will be responsible for:

• Contribute to the development of respective platform strategies and drive planning and execution of marketing initiatives.
• Serves as the subject matter expert on the product management strategy and provides comprehensive knowledge on market performance and product trends.
• Apply functional Product Management knowledge to carry out daily operations under supervision.
• Drive portfolio positioning and prioritization.
• Identify and address customer segments and targets, e.g. New Product portfolio segmentation strategy development and execution.
• Establish pricing strategies that maximize brand profitability and market share.
• Partner with Sales organizations for effective deployment.
• Establish tracking tools and adjusts plans in line with results.
• Leverages analytics and reporting to help develop go-to-market strategies for new products.
• Deliver presentations to illustrate progress on product developments, launches, and roadmaps.

Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies.

• Build and maintain relationships with KOLs.
• Apply market research tools to deepen customer understanding.
• Leverage multiple sources of competitive intelligence (global, regional and local).
• Create market models and sales forecasts.

Manage the business with financial acumen to achieve business plan goals.

• Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards.
• Evaluate new business opportunities.
• Assess Marketing spend effectiveness.

Commercialize new products to sustain sales growth.

• Influence the Global/ AP Strategy & Pipeline team to ensure that TW market needs are considered.
• Develop launch strategies that include market research, regulatory, reimbursement, Supply Chain, pricing, ProfEd/sales training and communication plans as well as KOL feedback and advocacy.
• Apply project management tools to define project objectives, scope and process.
• Use the LEX approach to create a cohesive NPIs launch plan.
• Collaborate proactively with regional and country partners to deliver launch plans.

Develop clear marketing messages that influence internal and external stakeholder behavior.

• Build and "sell" a clear, concise and compelling story.
• Proactively communicate with and deliver value to diverse stakeholders.
• Coordinate integrated communication plans with agencies.
• Successfully apply digital strategies and other innovative approaches.
• Researches and evaluates new Product Management techniques and implements enhancements to existing processes and protocol.
• Acts as a thought leader on product development and drives data driven solutions to stakeholders and consumers.

Close collaboration with the sales team and supporting functions (Regulatory, Quality, Supply Chain, Market Access, Education, Sales Learning & Development) and Regional & Global Marketing (upstream & downstream) as well as relationship building with and support of country Marketing contacts (e.g. technical questions from field sales colleagues and customers).

Qualification/ Requirement:

• Fluent in English (oral & written) for regular connect / meeting with regional/ global counterpart.
• Good presentation and communication skills and willingness to travel.
• Able to work effectively in a multi-disciplinary, international and virtual work environment.
• Experience in managing different stakeholders (customers, hospital administrators etc.)

Required Skills:

Marketing

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Reporting, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Product Management, Product Strategies