Marketing Product Manager - Santiago De Chile, Chile / Buenos Aires, Argentina

Marketing Product Manager

Fueled by innovation at the intersection of biology and technology, we're developing the next generation of smarter, less invasive, more personalized treatments. Your unique talents will help patients on their journey to wellness.

We are searching for the best talent for a Marketing Product Manager to be in Santiago de Chile, Chile or in Buenos Aires, Argentina.

Purpose: The position of MKT Product Manager CHILE in Johnson & Johnson Vision will report to the Marketing Manager of South Hub and will lead the execution of the Marketing initiatives for the Consumer and Trade pillars, to contribute to achieving the proposed objectives according to the policies and guidelines of the business.

Key Responsibilities:

• Lead the implementation of marketing plans through strategies that promote the growth of the ACUVUE® brand in the short, medium and long term, innovating with disruptive initiatives.
• Lead the NPIs governance of regional approval for South Hub and the launch of new products in Chile, together with the implementation of the 360° communication strategy.
• Lead the organization and execution of brand events.
• Execution of product strategies, definition of the message and adaptation of the product's promotional material.
• Implementation and monitoring of the brand's digital marketing strategy through social networks, digital media, etc., interacting with media, content and moderation agencies.
• Analysis of market share or other sources of growth.
• Coordination and administration of the different promotional activities and marketing tactics.
• Carrying out analysis of the competition and prices.
• Lead the process of price increases.
• Permanent contact with the commercial area, periodically visiting customers together with sales representatives, making monthly project status presentations.
• Lead periodical meetings with KAs MKT teams to share Brand Campaigns strategy and ensure excellence in execution.
• Lead the governance of trade MKT agency to ensure implementation of Brand Visibility actions at points of sale and the availability of promotional materials for consumers and for points of sale.
• Responsible for the local adaptation of regional and global materials.
• Management of the marketing budget and identification of cost efficiencies. Control and adjustment of expenses according to the assigned budget.

Qualifications:

• University Degree in Marketing, Business Administration, Commercial Engineering
• Relevant experience in FMCG, Consumer, Medical Device, Pharma companies, Category Management
• Solid experience in strategies and product plans execution, market segmentation, trade MKT and brand visibility in points of sale execution, budget management, promotional events and branding, pricing, competition analysis, product launch, category Management.
• Knowledge of digital MKT and E-commerce will be valued
• Minimum: 3 to 5 years of experience in similar functions.
• Other Studies: knowledge of digital marketing will be valued
• Languages: English language proficiency (B2)
• Management of computer tools: Office Package

Required Knowledge, Skills, Abilities, Certifications/Licenses and Affiliations:

• Project Management, Category Management & analytical skills
• Digital knowledge and online sites management.
• Event organization experience
• Strong communication skills
• Aligned to CREDO Values: High standard of core values, ethics, and compliance accomplishment.
• Strong connection & highly collaborative with internal and external stakeholders, good at building strong relationships with peers, cross-functional counterparts, upper management.
• Commercial oriented.

Location & Travel Requirements:

• Location: Santiago de Chile, Chile.
• Travel: 10%