(USA) Senior Manager, Strategic Account Management
Walmart
Position Summary
Inscape, owned by VIZIO, is the #1 Smart TV data provider in America. Inscape collects ACR (Automatic Content Recognition) viewing data from 20M+ opted-in VIZIO TVs and supplies that data to partners on both the buy and sell side of the advertising industry. Inscape’s mission is to provide the industry with the most robust, granular, and privacy-safe data to power the future of TV currency. Inscape is seeking an experienced, solutions-oriented business development lead to build and manage our measurement and activation businesses. This position will be primarily responsible for managing our partnerships with ad tech and media platforms, in addition to other third-party vendors.
What You'll Do
Conduct thorough market analysis and scope the total addressable market for measurement products.
Define and articulate Inscape's differentiating value proposition in the market.
Develop methodologies for measurement products in collaboration with the product team.
Create sales collateral and support the sales team in client meetings.
Build and maintain strong relationships with key stakeholders in the advertising ecosystem.
What You'll Bring
In-depth understanding of the measurement/analytics ecosystem, including opportunity size and competitive offerings.
Established relationships on both the buy-side and sell-side of the advertising ecosystem.
A hybrid skill set of sales and product management, with the ability to build products from the ground up.
Strong analytical and strategic thinking skills.
Excellent communication and collaboration abilities.