Senior Manager, Merchandising Support Through Promotional Events And Instant Savings

Senior Manager

We are looking for an accomplished and strategic Senior Manager to support our merchandising efforts through integrated marketing planning of promotional events and comprehensive merchandise support campaigns. This role will play a crucial part in driving product sales and enhancing brand visibility by developing and executing effective marketing strategies in collaboration with the merchandising team.

Key Responsibilities

• Strategic Planning: Create and implement targeted marketing plans to support merchandising goals and drive product sales.

• Promotional Events: Plan, organize, and execute promotional events that align with merchandising strategies and objectives.

• Campaign Management: Lead the development and execution of multi-channel marketing campaigns, including digital, social media, email, direct mail, and performance marketing.

• Collaboration: Work closely with the Category Marketing Strategy leaders to align marketing efforts with product launches, seasonal trends, and promotional event strategy.

• Budget Management: Oversee marketing budgets, ensuring optimal allocation of resources to achieve maximum impact and ROI.

• Team Collaboration: Partner effectively with peer leads, fostering a collaborative and high-performance work environment.

• Market Research: Conduct market research to understand customer preferences, industry trends, and competitor activities to inform marketing strategies.

• Performance Analysis: Analyze the effectiveness of marketing campaigns and promotional events, providing insights and recommendations for continuous improvement.

• Reporting: Prepare and present detailed reports on marketing performance, highlighting key metrics and outcomes to Category & Retail leads to ensure awareness of performance against objectives.

Qualifications

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree preferred.

• Experience: Minimum of 5+ years of experience in marketing, with a focus on supporting merchandising through promotional events and campaigns.

• Leadership: Demonstrated ability to lead and develop high-performing teams.

• Analytical Skills: Strong analytical abilities to assess campaign performance and make data-driven decisions.

• Communication: Excellent verbal and written communication skills, capable of clearly conveying complex information and ideas.

• Technical Skills: Proficiency in marketing tools and data analytics software.

• Creativity: Innovative thinker with a passion for creating engaging and impactful marketing strategies.

Minimum Qualifications

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred Qualifications

Leading cross-functional projects, Marketing or related field, Supervisory experience Masters: Business Administration

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America