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Performance Marketing Manager

Optimize paid media campaigns to maximize user acquisition in emerging markets
Riga, Latvia
Mid-Level
1 week ago
Jeff App

Jeff App

A fintech platform specializing in facilitating personal loans and financial services in emerging markets through a mobile app.

Performance Marketing Manager

Jeff is a financial technology startup that addresses the issue of financial underservicedness in Emerging Markets. We build financial product comparison marketplaces that help consumers and financial service providers connect through digital footprint-enabled data science and machine learning models. Our goal is to unlock financial services for the underbanked, with a clear focus on emerging economies that will drive the global economy in decades to come. Since 2020, our business has expanded to 6 countries, surpassed 10 million visits every month to our brands and reached profitability. Join our team as Performance Marketing Manager, driving paid media growth with significant budgets on Google, TikTok, Meta and other channels across our markets.

You will:

  • Manage and scale our accounts across Google, Meta, TikTok
  • Be in charge of 6 figure monthly budgets
  • Dynamically sync on priorities with the regional manager & marketing lead, incorporating agreed-upon action plan
  • Be on a constant lookout for new growth opportunities - both within existing channels (e.g. placements, strategies), as well as potential new growth avenues
  • Closely cooperate with Data and Lifecycle and Content marketing stakeholders, ensuring synchronization between all involved functions
  • Participate in private sessions and events (offline & online) with Google, TikTok, Meta teams to exchange feedback, obtain insights, as well as gain exclusive knowledge about latest capabilities
  • Own the full spectrum of nuances, from account and bidding strategies, to placement and campaign type tests
  • Enjoy the benefit of experimenting with everything the BigTech ad platforms offer, thanks to significant budgets at play

You have:

  • At least 2 years of hands-on experience with media buying / performance marketing
  • Excellent English. Knowledge of Spanish/Vietnamese/Tagalog/Hindu is a plus
  • Experience with Mobile App advertising and analytics is a strong asset
  • Demonstrated ability of being a self-starter that thrives in dynamic, cross-market environment
  • Extreme level of ownership
  • Excellent communication skills, both written and verbal
  • Ideally past experience with managing multiple countries / brands / accounts

What's in it for you?

  • Equipment of your preference
  • Knowledgeable, driven and truly experienced team
  • Vacation policy that fully covers annual leave and National holidays in line with your residence country's standards
  • Team building events, both online and offline
  • Competitive salary, as well as opportunity to earn more via good performance (cash or stock - you chose!)
  • Early-stage startup hunger and ambition combined with stability, as we have reached profitability
  • High energy - as a growing startup, no day is the same
  • Unlimited growth - as the company grows, you grow with us!

Our Values:

  • Walk the talk: We not only understand what to do but are able to execute it
  • Integrity: We are reliable, trustworthy, and accountable professionals who respect each other
  • 10x Mentality: We tackle massive markets with bold ambition and solutions
  • Action over perfection: We make informed decisions quickly and iterate as we go
  • Always be solving, always be building: We are problem solvers, not just problem finders
  • Own it: We take full responsibility for our work and ensure everything possible is done to deliver outcomes
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Performance Marketing Manager
Riga, Latvia
Marketing
About Jeff App
A fintech platform specializing in facilitating personal loans and financial services in emerging markets through a mobile app.