Digital Marketing & Branding Specialist (costa Rica) - Remote Eligible

Digital Marketing & Branding Specialist

JBS Dev is looking for a Digital Marketing & Branding Specialist to join our team. This role is ideal for someone who thrives in a fast-paced environment, enjoys variety, and wants to make a direct impact on brand awareness, lead generation, and digital presence. You will play a critical role in supporting our marketing, sales, alliances, and demand generation efforts - helping us create and share impactful stories about the unique solutions we deliver to clients.

We are 100% remote but candidates must reside and be authorized to work in Costa Rica.

Responsibilities

Digital Marketing & Content

• Create, update, and manage digital marketing assets including LinkedIn posts, social media content, flyers, and one-pagers.
• Write and publish new case studies, SEO-optimized web pages, and project overviews to showcase JBS client work.
• Assist in the creation and execution of campaigns, ensuring consistent messaging and alignment with company goals.
• Support event preparation through marketing collateral, logistics, and promotional content.
• Collaborate with Sales, Alliances, and Delivery teams to ensure marketing efforts align with business objectives.

Website & Social Media

• Maintain and update the company website with new content, project overviews, and optimized pages.
• Ensure all updates reflect brand voice, are SEO-friendly, and enhance lead generation.
• Manage and grow social media presence across LinkedIn and other platforms.

Marketing Operations

• Manage and maintain CRM data accuracy for effective outreach and reporting.
• Conduct research on target accounts and prospects, keeping contact information current and organized.
• Step in to assist the demand generation team with overflow tasks, campaign execution, and lead sourcing.
• Support A/B testing strategies to improve campaign and website performance.
• Assist with event planning and follow-up activities to maximize engagement and ROI.

Qualifications

• 5+ years of experience in marketing and sales support roles within B2B environments serving U.S. markets.
• Strong English written and verbal communication skills, with a focus on copywriting, editing, and content creation for professional audiences.
• Hands-on experience with digital marketing, including social media management, SEO, campaign execution, and website content development.
• Proficiency with Salesforce and other marketing tools (CRM systems, analytics platforms, and content management systems).
• Strong organizational and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
• Demonstrated creative thinking and problem-solving abilities.
• Comfortable working independently and collaboratively in a fast-paced, dynamic environment.

Nice to have:

• Familiarity with Agile, consulting, B2B, or technology industries.
• Video editing and graphic design experience.