Expert Performance Marketing

Expert Performance Marketing

Grade Level: L2

Location: Islamabad

Last date to apply: 9th September 2025

Drive end-to-end execution and optimization of multi-channel paid media campaigns, ensuring alignment with business goals and creative strategies. Monitor key performance metrics, run A/B testing, and manage budgets for efficient ROI. Leverage analytics, reporting, and market insights to recommend improvements, propose new strategies, and present data-driven growth plans to senior leadership.

The incumbent shall work in an extended team of 8 to 10 members.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, TikTok, and programmatic channels to drive acquisition and revenue.
• Collaborate with cross-functional teams for alignment between creatives, messaging, and business goals.
• Monitor KPIs (CTR, CPA, ROAS, CPC, conversion rates) and recommend improvements.
• Implement A/B testing strategies for creatives, audience targeting, and bidding approaches.
• Manage ad budgets, pacing, and forecasting for efficient spend allocation.
• Ensure accurate tracking via GTM, Firebase, and analytics tools.
• Build dashboards/reports with BI teams for performance visibility.
• Stay updated with trends, platform updates, and competitor activities to propose new strategies.
• Present strategic updates, performance results, and growth plans to senior leadership, making data-driven recommendations to inform future planning and investment.

Jazz is an equal-opportunity employer. We celebrate, support, and thrive on diversity and are committed to creating an inclusive environment for all employees.