✨ About The Role
- The Performance Marketing Manager will be responsible for driving digital marketing strategies and optimizing campaigns across paid and organic channels.
- This role involves developing and executing comprehensive marketing strategies to drive lead generation, customer acquisition, and revenue growth.
- The manager will oversee LinkedIn Ad campaigns and implement Google Ads campaigns to ensure optimal performance and ROI.
- Identifying and implementing SEO strategies to increase organic acquisition will be a key responsibility.
- Collaboration with cross-functional teams is essential to ensure alignment with overall business goals and marketing strategies.
- The role requires conducting market research and analyzing trends to identify new growth opportunities.
- Monitoring and reporting on the effectiveness of marketing campaigns will be necessary to inform future strategies.
- Staying current with digital marketing trends and best practices is crucial to keep Jasper at the forefront of the industry.
âš¡ Requirements
- The ideal candidate will have at least 4 years of experience in digital marketing, particularly with a focus on LinkedIn Ads and Enterprise B2B marketing.
- A strong proficiency in Google Ads is essential, along with a proven track record of managing successful campaigns.
- The candidate should have experience supporting both Product-Led Growth (PLG) and Sales-Led Growth (SLG) marketing strategies.
- A solid understanding of SEO, especially technical SEO, is necessary to manage strategic SEO programs effectively.
- Strong analytical skills are required, with the ability to use data to drive decision-making and optimize marketing efforts.
- Excellent written and verbal communication skills are crucial for conveying complex concepts clearly and effectively.
- The candidate should be able to work independently and collaboratively in a fast-paced, remote environment.
- A passion for and understanding of the evolving AI industry will be beneficial for success in this role.