Marketing Operations Specialist

Marketing Operations Specialist

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That's why we've been recognized as one of Inc's Best Workplaces and Fastest Growing Companies, and were recognized on Forbes' list of America's Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront's Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let's shape the future of customer engagement together!

As a Marketing Operations Specialist, you will be the backbone of our campaign execution and marketing technology management. This role focuses on the tactical administration of our systems—specifically Marketo, Zuddl, and Reachdesk—and ensuring that our global marketing programs are launched flawlessly and measured accurately. You will work closely with campaign managers and the broader Demand Generation team to turn strategy into reality.

How You Will Make an Impact

• Systems Administration: Serve as a primary administrator for Marketo and Zuddl, managing system health, lead flow processes from web to CRM, and platform troubleshooting. Train and enable the team on how to use systems and processes.
• Campaign Operations: Execute the technical setup for marketing activities across our marketing technology stack
• Data Integrity & Compliance: Maintain clean database standards to ensure effective targeting and adherence to global email and web compliance regulations.
• Reporting Support: Pull and organize basic performance reports from the CRM, Marketing Automation (MA) platforms, and in Sigma to track campaign engagement and pipeline contribution.
• Continuous Improvement: Identify and create new ways to improve processes and workflows to drive efficiencies and outcomes.
• Process Documentation: Help maintain and document scalable workflows to ensure team best practices are consistently followed.

The Ideal Candidate Has

• Experience: Minimum 3+ years of experience in marketing operations or a related digital marketing role, preferably in a B2B SaaS environment.
• Technical Skills: Hands-on experience with Marketo/Hubspot and Salesforce.
• Campaign Execution: Familiarity with setting up multi-channel tactics such as automated email nurtures and webinar platforms.
• Detail-Oriented: A passion for quality assurance (QA) to ensure error-free campaign launches.
• Analytical Mindset: Basic ability to interpret data and generate standardized reports to communicate results.
• Team Player: Strong collaborative skills to partner with Sales, RevOps, and Customer Success.

Bonus Points

• Proficiency in Tableau or Sigma.
• Experience with 6sense or similar intent-based tools.
• Familiarity with web development basics (HTML/CSS) for email template troubleshooting.

What we offer

• Competitive salaries & meaningful equity
• Private Medical Insurance
• Life/Risk Assurance
• Meal Allowance: 8.55€ per day
• Community Days (days for us to give back to the community)
• Paid Annual Leave (22 days)
• Global Lifestyle Reimbursement Account
• Paid Sabbatical
• Complete laptop workstation

Recruitment Disclaimer:

Please be aware that Iterable, Inc. and our official professional recruiting agencies and platforms do not:

• Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
• Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
• Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

• Official Iterable website, Careers page: https://iterable.com/careers/
• Official LinkedIn Jobs page: https://www.linkedin.com/company/iterable/jobs/

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors. Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.