Fitness SALES Director (PATH TO Leadership & Equity)

Fitness Sales Director (Path To Leadership & Equity)

Workout Anytime — Raleigh, NC

This is not a normal job posting.

If you're looking for:

• A predictable paycheck
• A low-pressure environment
• Or a "manager title" without responsibility

Close this now.

Read this first

Are you someone who believes you're capable of more… but haven't been given the opportunity?

Have you been:

• Outworking people around you but getting paid the same
• Stuck in a role where performance doesn't matter
• Waiting for a real shot to prove what you can do

This is that shot.

But understand this:

This is not for most people. It is actually for very few.

This is for someone who wants to:

• Take ownership
• Be measured
• Be accountable
• And earn their way into leadership—and potentially ownership over time

The reality of this business

• The club has 1800 members; you would be responsible for getting it to 2500
• Has multiple streams of revenue other than memberships
• Is a nationally recognized brand
• Is positioned to grow rapidly

The foundation is fixed.

Now it's time to grow.

This is a turnaround and growth opportunity at the same time.

The role

You are the Fitness Sales Director.

You own revenue.

That means:

• Membership sales
• Personal training revenue
• Show rate and pipeline performance
• Team output (appointment setters, front desk, trainers)

You are not "managing."

You are building and driving the system.

The 90-day prove-it period

We start with execution.

First 90 days:

• Base: $13/hour (~40–45 hours/week)
• Full access to commission + bonus structure
• Clear expectation: produce and grow the business

Targets:

• 120–140 membership sales/month
• Attrition → 3.5% or lower
• Build and grow PT department
• Establish a high-performing sales team

How you get paid (during build phase)

This is not capped income.

• 10% on membership upfront revenue
• Monthly bonus at $10,000 cash collected
• 10% on paid-in-full PT
• 8% on financed PT
• 10% on PT draft growth
• 15% on programs, nutrition, and scan packages

This is a production role. If you perform, you get paid.

Real earnings (example)

This is not hypothetical.

A realistic 8-week production window can generate:

• ~$5K base
• ~$4K–$5K commissions + bonuses

~$9,000+ in 8 weeks when executed correctly

This is based on expected production, not best-case.

The key lever (this is what makes this different)

At the end of 90 days:

You earn 20% of the net draft revenue you add—permanently added to your paycheck.

Examples:

• Add $10,000 → +$1,000/month
• Add $15,000 → +$1,500/month
• Add $20,000 → +$2,000/month

This becomes your new base as you transition into leadership.

The growth path

This is where this role separates itself.

If you perform, you move up:

• Level 1
• +300 net members (~2,100 total)
• $50K–$55K salary + commissions + bonuses
• Level 2
• +500 net members (~2,300 total)
• $60K–$65K salary + commissions + bonuses
• Level 3
• +750 net members (~2,550 total)
• $65K–$70K salary + commissions + bonuses

This is not capped. This is built to scale.

Long-term upside (read carefully)

For the right person:

• Opportunity to lead multiple locations
• Expansion into higher-level leadership
• Potential path to partnership / equity (minimum 2-year track, performance-based)

Nothing is given.

Everything is earned.

Who this is for

• Proven sales experience (fitness, retail, automotive, etc.)
• Strong understanding of pipeline (calls → appointments → show → close)
• Competitive, disciplined, and accountable
• Willing to lead from the front
• Wants more than a job

Who this is not for

• People who need motivation to work
• People who avoid hard conversations
• People who blame leads, systems, or others
• People who want "ownership" without building anything
• People with no sales experience

The market opportunity

• $5,000/month in lead generation
• 100–150 leads/month already coming in
• Market has been underworked for 8–9 months
• Competitor contracts are expiring now

This is timing + opportunity + system.

Final filter

Let's be clear:

This is not a "once-in-a-lifetime opportunity" for everyone.

It is for the person who:

• Knows they can outperform
• Wants to be paid based on results
• And is ready to prove it

How to apply

Send:

• Your sales + leadership experience
• Specific numbers you've hit
• Why you believe you're the right person for this role
• A time you took ownership and turned something around
• Why should we pick you to run our organization

Only apply if you meet these qualifications. If you do not believe you can earn your way to a 60k+ salary in 3-6 months, please do not waste anyone's time. If you can, tell me why! Email Kris Wilkins directly at kri