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Senior Marketing Operations Manager
Reimagine the tracking framework for accurate data capture across all digital marketing touchpoints.
San Francisco, California, United States
Senior
2 weeks ago
✨ About The Role
- The Senior Marketing Operations Manager will oversee and optimize traditional marketing tools and platforms, including Salesforce and Marketo.
- The role involves managing data enrichment and automation tools to ensure actionable data for marketing teams.
- The candidate will reimagine the tracking framework for accurate data capture across digital touchpoints.
- They will assist in refining the marketing attribution strategy and ensure the use of data from various sources for actionable insights.
- The role requires collaboration with legal and compliance teams to maintain data privacy standards and ensure responsible marketing practices.
âš¡ Requirements
- The ideal candidate will have at least 6 years of marketing operations experience, particularly in a SaaS startup environment.
- A strong proficiency in Salesforce is essential, with the ability to build campaign reporting and dashboards.
- Hands-on experience with Marketo is a must, and being Marketo Certified is a bonus.
- The candidate should be proficient in Google Analytics and Google Tag Manager, demonstrating a solid understanding of data tracking.
- In-depth knowledge of the 6sense platform is required, along with a strong understanding of data privacy regulations like GDPR and CCPA.
- Excellent communication and project management skills are crucial, with the ability to prioritize tasks effectively.
About Ironclad
Digital contracting platform for legal teams.